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Social Selling
Your Quota Buster for Tomorrow
Mic Adam (@micadam)
Vanguard Leadership
#socialselling #ShowUCare #GNGetsmart
The reality for a salesperson is:
“When companies approach the end of their
fiscal year, their sales leaders start thinking
about the next year. One of the key parameters
to figure out is the sales quota to be assigned
to salespeople.”
What companies like to make you believe…
The reality of missing your target is…
4
The times are changing…
also for prospecting and selling!
Your definition of a
marketing lead?
If you have not heard this enough!
Who are their influencers?
What are you waiting for?
9
Source: Kitedesk, May 2015
10
=/
Social Selling
There is more to Social Selling…
Social Selling = Relationship Building
Conversation + Content + Context
12
5 Steps to a Successful
Social Selling Approach
1. Professionalize all your profiles
2. Build a quality network (trust)
3. Listen (before you talk)
4. Engage (with insight)
5. Share (daily)
13
Your online profiles are
your new business card
Really?
15
As seen on LinkedIn!
What does your profile say?
16
17
Quality vs Quantity!
18
What are you clients up to?
19
Do you check out what they say?
20
21
Need a reason to reach out?
Sales triggers on LinkedIn
22
And how about Twitter?
23
How Salespeople build
Trust and Relationships
25
Become the trusted advisor by
Becoming a Master Curator
26
Individual: 25% created vs 75% curated
Stop Wasting Time
How to get started with Social Selling?
Training Coaching
Let’s make it measurable!
• Reduction in Cold Calling Rate
• Appointments
• Leads generated
• New customers
• Your KPI’s
Hungry for leads yet?
31
Ask me questions later…
32

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Social Selling - how to bust your sales quota