Presentation on how to make a social media policy

1. Social Media activities
• Awareness Building
• Inventory Services
• Policy Creation
• Training
• Monitoring
Mic Adam
#VLSMM • Market research

2. My background
• 20: IT marketing (Wang & Unisys)
• 10: Int’l Sales & Marketing (F,D, US, B)
• 12: Networking for business
• 4: Social Media (Policy)

3. My starting point
• Blunders, mistakes, incorrect usage
• Mixing personal & Business
• Open market
• Unique Selling Proposition

4. How I have evolved in Social Media
• Social Media Policy Creation
• Social Media Inventory Services
• Social Media Monitoring
• Social Media Presentations
• Social Media Training
• Social Media Consulting

6. Become an expert in 5 min! (?)

7. My approach to Social Media Policy
Awareness
Building/ Social Media
Inventory Training Monitoring
Challenger Policy
Goals, Teams
Project:
Objectives, Ambassadors
define –
strategy
roll-out

8. Vanguard Leadership Approach
1. Audit and inventory
2. Awareness presentation
• Overview of Social Media
• Understanding where SoMe fits in
• Identificate critical factors in the SoMe Policy

9. Vanguard Leadership Approach
3. Create draft policy
• Based on other policies
• Based on Awarness presentation
4. Finetuning of the SMP

10. Roll-out Process
5. Presentation to the project team
6. Presentation and/Roll out to the employees

11. Roll-out options

12. Social Media Policy/Guidelines
35 areas of interest

13. Topics
• Policy or Guidelines?
• Why do you need a policy?
• Who makes the policy?
• Perspectives of the policy?
• How do you make a policy?
• What needs to be in the policy?
• How do you implement a policy?

14. Guidelines or Policy
• Policy is official and enforceable
• Control legal burden
• Cover HR items
• Identify risk
• Guideline is a suggestion and not enforceable
• Communication piece
• Motivate and inspire users (ambassadors)
• Create positive frame of mind

15. Why do you need a social media
policy?
• Brand damage
• Productivity loss
• Security issues
• Identity issues
• Conflict handling
• And many more...

16. Who makes the policy?
 Marketing
 HR
 IT
 Legal
 Mngt Team
 Employees
 Unions

18. How to create a social media policy?
• Social media policy creation
software
• http://socialmedia.policytool.net/
• http://socialpolicygenerator.com
• Social media policy examples
• http://socialmediagovernance.c
om/policies.php
• Write one your own

19. How do I market my services
and find clients
 Social Networking online (limited)
 Face to Face networking
 Referrals (mainly)
 Training follow up (best)
 (guest) Blogging
 Making & publishing studies
 Written press articles
 Prospecting (limited)

20. What have I achieved?

21. Customers

22. Publications & Blogs