This document discusses the creation and implementation of social media policies for companies. It provides an overview of a survey on social media policies at companies. It then discusses the key components of developing a policy, including determining if a policy or guidelines are needed, who should be involved in creating the policy, and what topics a policy typically covers, such as employee rules and tips for social media use. The document also addresses best practices for rolling out a new social media policy to employees, such as using multiple communication channels like email, intranet posts, presentations and training videos.
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Social Media Policy Creation
1. Mic Adam
Social Media activities
• Awareness Building
• Inventory Services
• Policy Creation
• Training
• Monitoring
• Market research
2. Agenda
• Social Media Policy Survey Overview
(Vanguard Leadership – October-November 2012)
• Steps towards a Social Media Policy
• Social Media Policies made simple
15. Topics that need answering
• Legal Framework?
• Policy or Guidelines?
• Why do you need a policy?
• Who makes the policy?
• Perspectives of the policy?
• How do you make a policy?
• What needs to be in the policy?
• How do you implement a policy?
16. First, the legal framework…
• No specific social media legislation
• CAO 81 & 38
• “Wet op privacy” – (8/12/92)
• Impact of general legislation
• Labour law
• Privacy law
• Intellectual property law
• Other laws (slander; stalking; etc.)
17. Guidelines or Policy
• Policy is official and enforceable
• Control legal burden
• Cover HR items
• Identify risk
• Guideline is a suggestion and not enforceable
• Communication piece
• Motivate and inspire users (ambassadors)
• Create positive frame of mind
18. Who contributes to the policy?
And Why?
Marketing
HR
IT
Legal
Mngt Team
Employees
Unions
19. How to create a social media policy?
• Social media policy creation
software
• http://socialmedia.policytool.net/
• http://socialpolicygenerator.com
• Social media policy examples
• http://socialmediagovernance.c
om/policies.php
• Write one your own
20. How Long Is your SMP?
6%
56%
38%
1 page
2-3 pages
4+ pages
(c) Vanguard Leadership – Oct-Nov 2012
22. What content does the SMP focus on?
42,9
32,1
21,4
28,4
10,7
57,1
28,6
32,1
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(c) Vanguard Leadership – Oct-Nov 2012
36. Need or want to discuss more about
Social Media Policies!
Notas do Editor
WelcomeWho am I?20 years of marketing (product and general marketing)10 years of international salesMe and social networkingMarketing strategy no longer worksMove towards face to face networkingMove towards social media
Who is active on social media A. Personally vs Professionally B. On which platforms: Facebook – Twitter – LinkedIn – G+ - YouTube – Review sites – etc. C. Who has used Social media: Youtube – review sites – etc.