Social Media for employees and companies have gone through highs and lows. It has been blocked, it has been opened, Social media policies have been the instrument of choice to stop reputation loss for individuals and companies. 2015 is great time to update your old social media. Drivers like live streaming, employee advocacy and social selling selling wil stretch the limits of your old policy.

1. From
To
Mic Adam (Vanguard Leadership) - 2015

2. The consumerisation
Of
Social Media
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3. People were naif in 2009!
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4. Companies made mistakes too… and lost
their reputation
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5. Companies were running scared
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6. Creative as we are… Opportunities come in all
sorts
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7. The rise of the social media policy
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8. You have all seen
these great examples
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9. The State of the Social Media Policy
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10. Adoption slowly underway…
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11. It takes a mistake to write a policy
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12. The Renaissance of
The Social Media Policy
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13. Driving force #1 behind renaissance
Livestreaming
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14. Driving Force #2 - Employee Advocacy
Programs
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15. Driving Force #3 - Salespeople flocking to
SocialSelling
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16. And yes even in 2015,
people are still naif…
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17. And companies too…
What new numbers are telling me
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18. A Social Media Policy is NOT a tick in the box
but a living document
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19. It is all about teamwork!
 Marketing
 HR
 IT
 Legal
 Mngt Team
 Employees
 Unions
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20. Keep your goals in mind
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21. Focus on your target audience
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22. Guidelines or Policy
• Policy is official and enforceable
• Control legal burden
• Cover HR items
• Identify risk
• Guideline is a suggestion and not enforceable
• Communication piece
• Motivate and inspire users (ambassadors)
• Create positive frame of mind
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23. How do you create
your social media policy?
• Social media policy creation
software
• http://socialmedia.policytool.net/
• http://socialpolicygenerator.com
• Social media policy examples
• http://socialmediagovernance.com/
policies.php
• Write one your own
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24. Anatomy of a good
social media policy
• Introduction to Social Media
• What are the Social Media platforms and Networks
• Why do we have a social media policy?
• Applicable to who?
• Social Media Policy for Spokespeople
• Social Media Policy for Employees
• Social Media Guidelines aka Tips & Tricks
• Company’s social media accounts
• Social Media Crisis Management
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25. Get the “boring element” out of
your Social Media Policy
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26. Use the Social Media Policy as a training tool
for employee advocacy
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27. Make your Social Media Policy fun
Use your creativity!
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28. Mic Adam (Vanguard Leadership) - 2015

30. Need or want to discuss more about Social
Media Policies!