This document discusses social selling and provides tips for salespeople to use social media effectively in their work. It begins by noting that companies set sales quotas for salespeople each year. It then provides advice on using social media to build trust and relationships with clients, engage with influencers in a client's network, and share useful content daily. The document outlines a 5-step approach to social selling and suggests using tools like LinkedIn and Twitter to find sales triggers and see what clients are discussing. It emphasizes becoming a "master curator" of others' content over creating one's own and making social selling efforts measurable.

1. Social Selling
Your Quota Buster for Tomorrow
Mic Adam
Vanguard Leadership
#socialselling #ShowUCare

2. The reality for a salesperson is:
“When companies approach the end of their
fiscal year, their sales leaders start thinking
about the next year. One of the key parameters
to figure out is the sales quota to be assigned
to salespeople.”

3. What companies like to make you believe…

4. The reality of missing your target is…
4

5. The times are changing…
also for prospecting and selling!
Your definition of a
marketing lead?

8. Who are their influencers?

9. What are you waiting for?
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Source: Kitedesk, May 2015

10. 10
=/
Social Selling

11. There is more to Social Selling…

12. Social Selling =
Conversation + Content + Context
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13. 5 Steps to a Successful
Social Selling Approach
1. Professionalize all your profiles
2. Build a quality network (trust)
3. Listen (before you talk)
4. Engage (with insight)
5. Share (daily)
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14. Your online profile is
your new business card

15. Really?
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As seen on LinkedIn!

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18. Need a reason to reach out?
Sales triggers on LinkedIn
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19. And how about Twitter?
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20. What are you clients up to?
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21. How Salespeople build
Trust and Relationships

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23. Become the trusted advisor by
Becoming a Master Curator
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Individual: 25% created vs 75% curated

24. Stop Wasting Time

25. Let’s make it measurable!
• Reduction in Cold Calling Rate
• Appointments
• Leads generated
• New customers
• Your KPI’s

26. How to get started with Social Selling?
Training Coaching

27. Free presentation for your salesteam on
what social selling could bring you!

28. Hungry yet?
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29. Ask me questions later…
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