The document discusses how the psychology of color can influence behaviors and preferences, with certain colors like reds and oranges encouraging quick eating at fast food restaurants, while brighter primary colors appeal more to children. It also notes that 85% of shoppers cite color as a primary reason for purchasing a product, so marketers should carefully consider the impact of the colors they use.

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2. You'd be wise to consider the
psychology of color when designing
The following
your marketing materials. Be it
business card, brochure, web site,
information was written by
posters or other material, you'll be Derrick Daye
making color choices. Colors not only &
enhance the appearance of the item Bead Van Auken
-- they also influence our behavior. of brandingstrategyinsider.com
You will do well to consider the
impact that the colors you use will
have on your target audience.

3. For instance, have you noticed that
most fast food restaurants are
decorated with vivid reds and oranges?
It's no accident that these colors show
up so frequently. Studies have shown
that reds and oranges encourage diners
to eat quickly and leave -- and that's
exactly what fast food outlets want you
to do.
It's also no accident that you see
a lot of reds and blacks on adult
web sites. These colors are
thought to have sexual
connotations.

4. Ever notice that toys, books
and children's web sites
usually contain large blocks of
bright, primary colors? Young
children prefer these colors
and respond more positively
than they do to pastels or
muted blends.

5. Notice a trend in top
websites and their
colors?

7. Black
• Authority
• Power
• Strength
• Evil
• Intelligence
• Thinning / Slimming
• Death / Mourning
• Purity
• Innocence
White
• Cleanliness
• Sense of Space
• Neutrality

8. Red
• Energy
• Excitement
• Intensity
• Life
• Blood
• Love
• Romance
• Gentle
Gray
• Warmth
• Comfort
• Neutral
• Timeless
• Practical

9. • Happiness
• Laughter • Intensity
• Cheery • Frustration
• Warmth • Anger
• Optimism • Attention
• Hunger Getting
Orange
• Happy • Sophistication
• Energetic • Change
• Excitement • Stimulation
• Warmth
• Wealth

10. Blue
• Calmness • Truth
• Serenity • Focused
• Cold • Un - appetizing
• Uncaring
• Wisdom
Purple
• Royalty • Spiritual
• Loyalty
• Wealth • Prosperity
• Sophistication • Respect
• Wisdom • Mystery
• Exotic
• Natural • Envy
• Cool • Tranquility
Green
• Growth • Harmony
• Money • Calmness
• Health • Fertility

11. • Reliability • Security
• Stability • Natural
• Friendship • Organic
• Sadness • Comfort
• Warmth
• Romance
• Love
Pink These two colors
look great
• Gentle combined. Ask
• Calming Juicy.
• Agitation

12. 0
15% OTHER
If you don’t think
85% of
COLOR affects shoppers
place color
marketing for brands as a primary
and the way people reason for
50
why they
make purchases, purchase a
particular
check this statistic product.
out.
85% COLOR
100

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