You no longer have a website, you have a marketing cloud.
In 2004 you had a website. In 2014, you have a marketing cloud. You interact with your customers across various channels and device types, and rely on hundreds of vendor partners to do so. If you are like most enterprises, your marketing cloud is sub-optimally controlled. A poorly controlled cloud can cause you to send customers to competitors, dilute your customer data value, open security breaches, and slow down your site. Good cloud management ensures that you keep and grow your customer base, secure data, and improve site performance.
In this research series, we will be defining the marketing cloud and providing benchmark data and best practices for marketing cloud management. This is part one of the three part series.
Defining the Marketing Cloud
Benchmarking Your Marketing Cloud
Marketing Cloud Management: Best Practices
2. April 8, 2014
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DEFINING THE MARKETING CLOUD
Emily Riley, COO Ghostery
You no longer have a website, you have a marketing cloud.
In 2004 you had a website. In 2014, you have a marketing cloud. You interact with your customers across various channels and device types, and rely on hundreds of vendor partners to do so. If you are like most enterprises, your marketing cloud is sub-optimally controlled. A poorly controlled cloud can cause you to send customers to competitors, dilute your customer data value, open security breaches, and slow down your site. Good cloud management ensures that you keep and grow your customer base, secure data, and improve site performance.
In this research series, we will be defining the marketing cloud and providing benchmark data and best practices for marketing cloud management. This is part one of the three part series.
Defining the Marketing Cloud
Benchmarking Your Marketing Cloud
Marketing Cloud Management: Best Practices
THE RISE OF DIVERSE ONLINE EXPERIENCES
If you worked for Delta in 2004, you had a website. That was the extent of your online presence. The idea that consumers could go to one place to interact with your brand, review products and perhaps even purchase them online was a dramatic shift from even two or three years earlier, when websites were purely informational pages often
designed to resemble print pamphlets. (See Image 1)