12 Best Practices on how to Create and Leverage an RSVP Button and Calendar Landing Page to promote your MailChimp Event.

1. Best Practices for MailChimp –Episode 84
June 2021
How to create a MailChimp RSVP BUTTON and the
Calendar Landing page in 10 seconds. Special bonus-
How the Multi Event Landing Page Works and how
Calendar Invite RSVP tracking is done.
1

2. June 2021 – Best Practices for MailChimp
Episode 84
#1- CalendarSnack service is Headless. There
are no logins. Each time you send to our service
a calendar invite at create@calendarsnack.com,
you will receive a calendarsnack back to your
email. We are a messaging service and use your
email inbox for workflow to the calendarsnack.
Inside the Calendarsnack is a Dashboard for all
your events.
2

3. #2- You get Peanut butter and
Jelly every time your create a
Calendarsnack.
Use both RSVP BUTTON &
CALENDAR LANDER to generate
RSVPS.
3

4. 2.Get Calendarsnack email in your inbox 3- Get RSVP Button and Calendar Landing Page
RSVP
BUTTON
&
LANDING
PAGE
1
2
3
4
4

5. #3. Understand we use the same
automation for the MailChimp Button
and Calendar Landing Page to send &
track Calendar Invites.
Best Practices for MailChimp
5

6. We send a calendar
invite and route to a
Landing Page
Notification for both
of these.
Same
Workflow
6

7. MailChimp Template
Click
my
RSVP
Button
RSVP for Event
button
is where the
calendarsnack.com
code is imbedded in this
MailChimp example.
Details of RSVP
Button Automation
Customer Clicks the
RSVP button and is sent
the calendar invite for
the event and is routed
to a landing page
provided by
CalendarSnack or you
can provide your own.
RSVP
Button
TO: tom@techvader.com
Thanks for
Signing up.
We just
sent you a
Calendar
Invite!
We track all the calendar
receipts from the individual
calendar clients for Y,N,M and
can update the calendar body
content as plans change.
We use the merge codes
from the Email
Marketing Provider and
send the calendar invite
to the email address in
the template. In this
case we sent to:
tom@techvader.com
Mail Merge
Integrations include
MailChimp,
Klaviyo, Convert Kit,
SendGrid and ZOHO take
10 seconds to integrate.
tom@techvader.com
tom@techvader.com
tom@techvader.com
1.
2.
5.
6.
7. We have
detailed
reporting for
each event.
MailChimp
Email Template
Updated March 30,2021
3.
4.
8.
7

8. MailChimp Template
Calendar Lander is a READY
MADE URL of using in your
personal email and Web Sites
for FAST RSVP.
Details Calendar
Lander Automation
Customer Clicks the
RSVP Now button and is
sent the calendar invite
for the event and is
routed to a landing page
provided by
CalendarSnack or you
can provide your own.
Thanks for
Signing up.
We just
sent you a
Calendar
Invite!
We track all the calendar
receipts from the individual
calendar clients for Y,N,M and
can update the calendar body
content as plans change.
tom@techvader.com
tom@techvader.com
tom@techvader.com
2.
3.
Updated June 15,2021
3.
4.
tom@techvader.com
1.
8

9. #4. All your Calendar
Snacks are available
in the Dash Board.
When you
create a calendarsnack
they show up
in here under
your email name.
When you cancel
them on your personal
calendar
they are canceled in
the calendarsnack
service.
9

10. #5- Send a Test to an
email Account.
Preferably not the one
you used to create the
Calendarsnack.
If the Calendar Invite you
generated off your
calendar client is messed
up. Just create a new
one and TEST again,
before inserting into
MailChimp.
BEST Practice for MailChimp
ted@techvader.com
10

11. #6-Try Different Call to Action Buttons in
your Email Marketing Templates.
RSVP
NOW
Get a
RSVP by
Clicking
Here
Save my
Seat
Save the
Date
Get to
get the
Invite
BEST Practice for MailChimp 11

12. Get the RSVP Button code for insertion into the MailChimp Template.
MailChimp Template
Example
SNYK Cloud Webinar
Event Organizer: greg[at]techvader.com
Start: Thursday, March 31st 2022 at 10:00 am
End: Thursday, March 31st 2022 at 10:30 am
Where: Online
Invitation Message:
Join the world’s strongest community of DevSecOps practitioners and leaders!
SnykCon is a free, multi-track event designed to help development, security
and operations teams accelerate the development of secure software. Meeting
and engaging with others is more important now than ever before. Snyk wants
to bring the DevSecOps community together for 2 days of sharing, learning and
fun to help us be stronger and more Secure, together.
Click here to get
Calendar Invite
1
2
3
12

13. Mar
24
Wed
SNYK Cloud Webinar
View in Google Calendar
When
Where
Who
Tuesday, March 31 2022⋅10:00 – 11am (MDT)
https://telepresence.zoom.us/j/3782046740
mandy[at]techvader.com
Yes Maybe More options
No
No
Yes No No
No
No Response
Calendar Invite RSVP Responses
584 14 21
1554
28% of all (2174) invitees have RSVP’s to this event
94% of RSVP Total
Maybe
2% of RSVP Total
No
3% of RSVP Total
no rsvp received
MailChimp RSVP
BUTTON
Workflow
Rev 2021
EVENT ID- 001
calendarsnack.com
SNYK Cloud Webinar
Event Organizer: greg[at]techvader.com
Start: Thursday, March 31st 2022 at 10:00 am
End: Thursday, March 31st 2022 at 10:30 am
Where: Online
Invitation Message:
Join the world’s strongest community of DevSecOps
practitioners and leaders!
SnykCon is a free, multi-track event designed to help
development, security and operations teams
accelerate the development of secure software.
Meeting and engaging with others is more important
now than ever before. Snyk wants to bring the
DevSecOps community together for 2 days of
sharing, learning and fun to help us be stronger and
more Secure, together.
MailChimp Email
Calendarsnack Automate Landing Page
Calendar Invite Sent
3
5
4
6 Detailed RSVP Counting
Per Event and Per Channel
4
13

14. RSVP Calendar receipt
tracking for
all Calendarsnack
Channels in
each Snack
6
MailChimp
MailChimp
Landing Page
MailChimp
MailChimp Calendar
RSVP Button Reporting
14

15. Best Practices #7 -Get the a
Calendar Lander URL
for a Single Event and try in
your personal email,
website or CTA in
MailChimp in addition to
RSVP BUTTON.
15

16. Single
Event
Calendar
Landing
Page
You can promote
the same event by
using the built
in
Calendar
Landing
Pages.
Just grab the
Code
URL. Use in
personal
emails, or email
marketing
templates,
or websites.
16

17. Calendar
Lander
Page
Workflow
Calendar
Invite
&
Landing
Page
Notification
sam@techvader.com
Calendar Landing Page
Calendar Invite
Landing Page Notification
1
2
3
17

18. RSVP Calendar receipt
tracking for
all Calendarsnack
Channels in
each Snack
MailChimp
MailChimp
Landing Page
MailChimp
Calendar Lander Page
Reporting
18

19. Best Practices #8 -
Get the a MULTI
EVENT Calendar
Lander
and try in your
personal email,
website or CTA in
MailChimp in
addition to RSVP
BUTTON.
Your 25
Upcoming
Events are
Listed in your
Calendar Streams.

20. Get Multi Event
Calendar
Landing Page URL
and use it in your
email signatures,
Web Site or
CTA.
The Multi Event
Calendar Landing
Page streams all
of your upcoming
calendar events that
you have sent to
create@calendarsnack.com.
When you delete off your
personal
calendar they are removed
from the Calendar Lander page.
Multi
Event
Calendar
Landing
Page
When a customer inserts
their email address
the RSVP NOW buttons
are ready to be clicked
When Button is clicked
the customer receives
a calendar invite
that is tracked
20

21. Best Practices #9 –
Use the CalendarSnack
Dash Board to
get access the
Individual
Calendar Snacks.
You can Click into them
to operate the
CalendarSnack.
21

22. Calendar
Snack
Dash
Board
Multi Event Reporting Single Event Reporting
Each Event Organizer
gets access to the
Full Reporting
of all
Events under the
Organizer EMAIL Address.
You can drill into the detail
of each Calendarsnack
and run then from one
Master Console for
RSVP Analytics
Calendarsnack
Reporting
22

23. #10 Leverage
RSVP
Reporting in
the Dash
Board for all
Event Data
23

24. #- 11 Use ADD TO CALENDAR as your
Friend for Creating Fast Calendarsnacks
in ZOOM, Club House, EventBrite.
Anything you want to promote and
get RSVPS. Use the Multi Event
Calendar Landing Page URL to
Stream All your events for RSVP Signups.
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25. ClubHouse EventBrite
USE ADD TO CALENDAR to Build out Multiple CalendarLander Events and RSVP Buttons
Workflow is the SAME – Add to Calendar, Add us at create@calendsnack.com to the
Calendar Event. Get the Snack. Get the CalendarLander URL and promote. 25

26. Event Brite
Automation
Workflow
to
Calendar
Lander
1. 2.
3.
4.
create@calendarsnack.com
Add to calendar
26

27. #- 12 The Calendar Invite we send will
show up in your customers calendar
client regardless if they do nothing. It
becomes their “REMINDER”. We track
Y, N, M and “nothing”.
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