Excellent Webinar on Social Media by George Sackandy, President Intelmarx

1. Good Morning!
Our Presentation for
Lycoming County
Health Improvement
Council
Will Begin at 11AM

2. Intel
Your presenter this AM
George Sackandy
Founder & CEO

3. Housekeeping Announcements

4. The pace of
change in Health
Care today is
making us all feel
a bit
overwhelmed.

5. “As it relates to science and technology, the rate of
change in the next decade, is likely to be 4 to7 times
faster than in the last decade. If it is 4x faster it
would be like planning for 2011 in 1911, if it is 7x
faster it would be like planning for 2011 in 1670.”
Expert on education- the Aspen Institute

6. Health Care
Marketers are
worried about
keeping up with
technology,
especially this
social media
stuff!

7. (Concerned Parties)
(Patients)
(Medical Community)
Where is our message
going? (Caregivers)

8. We are asking if
this is something
that we need to pay
attention to, or is
this a passing fad?

9. You need help
figuring out
what to pay
attention to
and how to
build your
plan.

10. Today, you will learn
how social media &
Web 2.0 can help
you with two of the
top issues facing
Health Care Marketers 1)
keeping
up with change;
and 2) marketing &
practice growth.

11. Social Media

12. So Why Are we Here?
Facebook: 500 million
users
LinkedIn: 70 million
users
Twitter: 75 million
users

13. Among active Internet users …
• 73% have read a blog
• 45% have started their own
blog
• 39% subscribe to an RSS feed
• 57% have joined a social
network
• 55% have uploaded photos
• 83% have watched videos

14. Here are five major benefits that The
Economist
report says that social media has created:
1. Trusted online venues where real people
can meet up using their real identities.
2. New ways for firms and organizations to
reach their customers and those who
influence them.
3. Reduced friction in labor markets by
allowing employers and prospective
employees to find each other and connect.
4. Faster information flow and
communication inside companies and
organizations.
5. A "free and immensely powerful set of
communication and collaboration tools to
everyone on Earth who has access to a
broadband internet connection."

15. Three Drivers of Change
The Net
Web 2.0 Generation
i cs Inspired by Don
‐
m
ino
Wik New Order Tapscott
The omic
n
Eco

17. Here comes the Net Generation
"There is plenty of cause for alarm and/or optimism
when it comes to my generation; even I can see that.
Still I think the negative views of us come from a fear of
the unknown, a fear of change. Our world is evolving at
a rapid rate, and that can be scary for older generations
— Savannah Jones, 17, Portland, Oregon
NGenophobia—the irrational
and morbid fear
of youth, especially with
regards to their use of
the Internet

18. Meet your future employees
“over 64% of students in
grades K‐12 play online
and/or electronics based
games regularly
Downloading music is the # 1
activity by middle and high
school students
40% of middle school,
67% of high school students have
a personal web site,
Facebook,Myspace Source- Project Tomorrow

19. erational Gap? Or Generational Lap?
Generation Gap? Or Generation Lap?
“In 1997, y
were recog
authoritie
revolution
interactive
– Don Tap

20. Eight Net Gen Norms
1. Freedom – The freedom to work when and
where you want
2. Customization – My job my life
3. Scrutiny – I know what you did last night
4. Integrity – Be a good company to work for
5. Collaboration – Teamwork
6. Entertainment – Work should be fun
7. Speed – Let’s make things happen now!
8. Innovation – Let me invent

21. Social Media is a Game Changer
• Social media is changing the
business of your profession,
longstanding industries, marketing
and communications
• People trust the opinions of other
people as much as, or sometimes
more than the “experts” – and
definitely more than
spokespeople
• Relationships are an important
“The Net Gen’s eight norms provide
part of today’s commerce a manifesto for change that will
revolutionize the workplace of
tomorrow. These norms will also
provide competitive advantage to
companies that embrace these
norms today.” – Don Tapscott

22. Social Media for HCM-steps to take
1.Understand the tools
2.Increase your
relationships
3.Boost your social capital
4.Marketing 2.0
5.Follow the leader
6.Challenges
7.Next Steps

23. Tools
• Social networking
• Blogs / Wikis
• Microblogs
• Video & Content Sharing

24. Boo!
• Don’t let
fear drive
your social
media
decisions.
• Inform
yourself!

25. It is all about
connecting,
sharing and
conversation

26. Social networking use by 50+ nearly
doubled in the last year.

27. What is a Blog? Interactive
A Web site of news and commentary that
allows readers to give feedback about what
•Conversational
they are reading. • Cost-effective
• Powerful
connectors

28. What Can a Blog do for You?
Establish Your Organization as
a Thought Leader
Reinvent Your Marketing
Strategy
Build Communities and
Improve Client Relations
Enhance legislative advocacy
Expand Your Brand
Get you Found on Search
Engines

29. Increasing your Relationships

30. The New Math
Social Networking (Old)
Social Media (N
relationships
Healthcare online - how to know what’s hot
www.thehealthcareguy.com

31. Shaking up the healthcare
industry through tech
www.docinthemachine.com

32. Podcasts - How an iPod makes you smart
Low-tech recorded online
‘radio shows’
• Amazing knowledge sharing
• Listen on your computer at your desk

33. ‘Tune in to good health’ with Dr.
Galati
www.yourhealthfirst.com

34. RSS - Monitor the Commotion
How does it all
work?

36. Online Video
Show off your
expertise
Share your message

37. Medical university hosts
own YouTube channel

38. Images are powerful: be visual communicators
www.flickr.com www.picasaweb.google.com

39. Facebook: It isn't just for college kids anymore

40. News in a new
way from a
cancer center

41. Careflash: Community when it
matters most
www.careflash.com

43. Marketing Strategy 2.0
Web
Site
Email Newsletters
Blog Social Networks

44. Get Found
LinkedIn
SlideShare Presentations
Blog

45. Reputation Management
In a Web 2.0 World

46. What are they saying about you?

47. How do you compare to your
competition?
www.blogpulse.com
Great visuals to track you
and your competition’s online
activity and Buzz

48. Next Steps
1. Educate yourself –
2. Create your digital footprint. Create
profiles on Facebook, LinkedIn and
Google.
3. Start listening. Use Google Reader or
Bloglines to begin reading thought
leaders in your profession or areas of
interest.
4. Continue listening. Create your Twitter
account and follow your profession and
areas of interest.
5. Start sharing. Create a blog and record
your thoughts.
6. Share. Recognize and promote the people you find
interesting

49. Do You Want To Be Like This?

50. Or Like This?

51. Educate Yourself

52. You Can….Ignore It, Fight It or
Harness Its Power

53. Its about the Relationships, Not
the Technology

54. Questions?
Email:
gsackandy
@intelmarx
.com

55. Thank you for attending