IHG - Crowne Plaza Houston West Sales & Marketing Portfolio by Geri Gomes

1. GERI GOMES
SALES & MARKETING PORTFOLIO
JANUARY 2012

2. TABLE OF CONTENTS
• SALES & MARKETING STRATEGIES
• FOOD & BEVERAGE
• VERTICAL MARKETING
• REGIONAL INITIATIVES
• IHG VISION & WHEEL INITIATIVES

3. SALES/MARKETING STRATEGIES
• BOOKING BINGO PROMOTION
• VIP BIRTHDAY CLUB
• SEASONAL QUARTERLY NEWSLETTER
• PRIORITY CLUB
• ONLINE REVIEWS & SOCIAL MARKETING
• CLIENT GIVEAWAYS
• OPTIMIZED INDEPENDENT WEBSITE
• SPRING CLIENT EVENT

4. BOOKING BINGO
- 450+ Clients Participants in Spring & Fall Bingo
games
- Four (4) week campaign and players viewed; CP
promotions for four (4) days during game week

5. BIRTHDAY CLUB
- Acquired over 690 clients
birth dates since February 2009

6. SEASONAL QUARTERLY NEWSLETTER
- E-Blast newsletter to 2000 active members

7. CLIENT GIVEAWAY
- Monitor Calendars: printed 2000 calendars for all
clients, domestic and international travel agencies
- CP Signature Cupcakes
- Rent your Client’s Desk Space: CP Note Cubes

8. PRIORITY CLUB
- PC Scratch Off Cards for new enrollments
- Company of the Month
- PC Perks $5 Off Voucher & PC In-house
Charge Card
- Priority Club Reception & Reminder Notes
(five (5) additional enrollments every week)
SCRATCH
HERE

9. ONLINE REVIEW AWARENESS
- Tripadvisor.com/yelp.com cards available in all areas of the hotel
Goal: Move up ranking from 244 (May 2011) to TOP 25 by 12/31/11. Moved up 178
spots in 3 mos.

10. SOCIAL MARKETING
- Facebook/Twitter/LinkedIn/YouTube/Tumblr
- Google.com/lbc Coupons

11. OPTIMIZED INDEPENDENT WEBSITE
- Easy navigation and Quick links to Request for Proposal,
Email Offers, Specials & Packages, Social Media Sites and Tripadvisor
- Updated with local/special area events quarterly
- Complete with PDF links to restaurant, catering, and wedding menus,
meeting room layouts, transportation schedules, and green initiatives

12. SPRING RECEPTION - March 24th
- Promotions include: Crowne Plaza
Invitational at Colonial, Priority Club, Meetings
& Events,
Crowne Plaza Brand, Wedding on Us 2011
Contest
- 140 RSVP’s

13. VERTICAL MARKETING
BTA’S
CORPORATE, MEDICAL,
TOUR, SMERFE
SOCIAL EVENTS
WEDDING CAMPAIGNS

14. BTA’S & CONSORTIAS
- AMEX Banner Ads/E-NewslettEr/ihgagent.com TA Rate
- Travel Agency rate from IHGagent.com bookings since
launch

15. SEASONAL PROMOTIONS/IHG BUSINESS SOURCE
- Meetings, Social Events, F&F Rate Promo

16. CORPORATE BROCHURES
- Specific to company name/organization

17. SMERFE BROCHURES
- Church Retreats, Government, Sports, Local Events &
Tournaments

18. WEDDING BROCHURES
- Specific Wedding Markets
- Client Referral Reward Program
- Vendor Referral Reward Program

19. WEDDING CAMPAIGNS
- Wedding on Us 2011 Contest/Banner ad/Click2Houston/Social
Media
Houston & Katy Chamber of Commerce E Blast
- 22 entries

20. FOOD & BEVERAGE
• RESTAURANT, BAR & COFFEE SHOP
LOGOS/EXTERIOR SIGN
• F&B PROMOTIONS
• MENU ENHANCEMENTS AND CLIENT
VOUCHERS

21. OUTLET LOGOS
- 4’ X 9’ EXTERIOR LIGHTBOX
SIGN ON WEST SIDE OF BUILDING

22. FOOD & BEVERAGE SPECIALTIES
- 22 X 28 Posters for each outlet

23. F&B PROMOTIONS
- Enhance menus to include images and Guest Favorites
- Restaurant menus available in cphoustonwest.com

24. MENU ENHANCEMENTS
Graphic rich wedding and catering menus including our unique story, Award-Winning Chef Fredrick Brown.
Catering, Wedding, and Quinceanera menus available on cphoustonwest.com

25. REGIONAL INITIATIVES/SUPPORT
• IHG UPSCALE HOTELS - CROWNE PLAZA
& HOTEL INDIGO HOUSTON / NEW
ORLEANS / LAFAYETTE CO-OP
• CROWNE PLAZA CROSS-SELL - HOUSTON
& LONDON
• STAYBRIDGE SUITES & CANDLEWOOD
SUITES FLORIDA COLLECTION
• Z OCEAN HOTEL SOUTH BEACH MIAMI

26. CROWNE PLAZA | HOTEL INDIGO CO-OP
- MPI Directory 2-Page Ad | IHG Upscale Regional Brochure for CP & IND Hotels in
Houston, New Orleans and Lafayette (Spearhead co-op schedule and planning for
travel agency visits in Houston, San Antonio, Dallas) | Connect Shuttle Sponsorship
CP S. Central Video

27. CROWNE PLAZA CROSS-SELL
- Cross-sell efforts between Crowne Plaza London
Heathrow and Crowne Plaza Houston West to increase
BP awareness
- 2 flyers redeemed in July. 2011
CROWNE PLAZA LONDON HEATHROW

28. STAYBRIDGE/CANDLEWOOD FLORIDA COLLECTION
- Regional Brochure
- IHG Bravo Award Recipient

29. Z OCEAN HOTEL SOUTH BEACH MIAMI
- Vertical Banner, Guest Key Jacket Insert, Animated
Banner Ads
- IHG Bravo Award Recipient

30. IHG VISION & WHEEL INITIATIVES
• BRAND HALLMARKS & I LOVE CP PROGRAM
• GREAT HOTELS GUEST LOVE INITIATIVES

31. GREAT HOTELS GUESTS LOVE
& BRAND HALLMARKS
- Vertical Banners promoting
Crowne Meeting Director and Sleep Advantage

32. I LOVE CP - GUEST EXPERIENCE CAMPAIGN
- Vertical Banners & Posters
- Buttons and Stickers

33. GUEST EXPERIENCE
- Employee Mission Statement
- Service Recovery

34. GUEST EXPERIENCE
- Housekeeping Menu | Engineering Service Request
- Do Not Disturb Note Card
- Seasonal Welcome Turndown Service Card

35. HUMAN RESOURCES SUPPORT
- Employee Cafeteria Motto
- Wheel Announcement Board

36. HUMAN RESOURCES SUPPORT
- Department Head Room to be Yourself Poster

37. GREAT HOTELS GUESTS LOVE - BEHIND THE SCENES TAKE 2
YOUTUBE VIDEO - http://www.youtube.com/watch?v=Hp6nNcEVpHk

38. Room to
be yoursel
f
GERI GOMES
SALES & MARKETING PORTFOLIO
JANUARY 2012