Get Published Now! 2017 - Why Write?

1. Get Published Now!
Coronado Adult Education
Spring 2017
Why Write?
January 17, 2017

2. A Few Preliminaries….
• Three promises:
– This will be a fast-paced two hours
– We’ll learn something…and we’ll have fun
– You’ll have access to these slides…take notes…or not….
• Three assumptions:
– You all are interested in writing as a hobby or avocation
– That includes articles of all kinds as well as books
– You didn’t wake up last Tuesday morning with this notion

3. Course Content & Why Write?
• Why This Course?
• Why Are You Here?
• We’ll Talk about the course content & objectives
• We’ll all get a sense of why each of us are here
• We’ll look at writing from the 100,000 ft. level
• Then we’ll look at some tricks of the trade

4. Why This Course?
• Writing anything is a journey
• Most of us who do this have been mentored
• I’ve been doing this for four decades
• It might be beneficial to package what I’ve learned
• This is the third time I’ve done this
• You’ll benefit from the feedback of earlier classes

5. In-Class “Homework” Assignment
• Tell us all a two minute "story of your life." A good
place to start is: "I was born at a very young age."
• Tell us what you read in the last year (book, article,
op-ed etc.) that inspired or moved you, or at least
made you think.
• What is your top aspirational goal for writing
(anthology, magazine article, non-fiction book,
newspaper op-ed, etc.).

6. Some Suggested Ground Rules
• We can conduct this seminar anywhere along a spectrum
• Some ground rules I’ve found helpful in courses I’ve
taken:
– Interactive
– Participatory
– Mutual learning
– Constant feedback
• Homework – but it is all voluntary
• Opportunities to take your game to the next level
• The “Golden Rule” for your fellow attendees
• A word about power point
• Slides available on my website after each session

7. “Exit Criteria:” What You Should Expect
• If you’re interested in writing shorter pieces: blogs,
newsletters, print or online articles – you’re ready
• If you’re interested in writing a book or publishing a
book you’ve already written:
o You know enough to give yourself a good pole position to
break yourself away from the crowd
o You know enough about the resources available that you
can choose the ones that work for you
o You’re mindful of the level of effort required for these
pursuits as well as the odds of success

8. Great…so now that the administrative “stuff” is out of
the way, what will we cover in these six weeks?

9. Course Construct
• Seminar One: Why Write?
• Seminar Two: First - and Essential - Steps
• Seminar Three: Non-Fiction - The Hungry Market
• Seminar Four: “The Great American Novel”
• Seminar Five: Establishing an Online Presence
• Seminar Six: Social Media - Challenges and Opportunities

10. Seminar One: Why Write?
• History is what writers say it is
• Picking your medium
• A building block approach
• Due diligence the easy way

11. Seminar Two: First - and Essential - Steps
• Content-hungry media
• Repurposing and building content
• Building relationships with editors – a win-win for
both parties
• Solo or with a wingman? The pros and cons of
collaboration

12. Seminar Three:
Non-Fiction - The Hungry Market
• Being - or becoming - the expert?
• Pursuing a subject - or letting life happen?
• Scratching itches - or entertaining?
• How much to tell and what’s next?

13. Seminar Four:
“The Great American Novel”
• Great or not-so-great? What you need to know
getting started
• Mainstream or genre? Which way should you go?
• Defining your audience and picking a “voice” and
point of view
• Getting the sale – and then promoting your work

14. Seminar Five:
Establishing an Online Presence
• What makes yours unique?
• Beating the competition for “eyes”
• Balancing content and entertainment
• Doing-it-yourself…or…?

15. Seminar Six:
Social Media-Challenges and Opportunities
• Everyone is doing it
• Vote early and often
• Building a following
• Sustaining momentum

16. …Whew!...now that we’ve had an overarching look at
the course, let’s get into the first seminar…but
first…some suggested exit criteria….

17. Suggested Goals for This Session
• Learn something useful you can apply now
• Focus on what kind of writing you’d like to do
• Have fun doing it rather than make it a chore
• Develop your network among your classmates

18. Why Write?

19. “History is what the historians and writers
say it is.”
Norman Polmar
(Forty books – and counting)

20. Why Write?
• History is what writers say it is – what you say it is
• Picking your medium
• A suggested building block approach
• Due diligence the easy way
• If you do nothing else – Bill Terry

21. “There are authors and artists and then again
there are writers and painters.”
Ian Fleming
How to Writer a Thriller

22. I keep six honest serving-men
(They taught me all I knew);
Their names are What and Why and When
And How and Where and Who.
Rudyard Kipling
The Elephant’s Child

23. Some Things to Consider Before You Write
• Who are you writing for?
• What are you going to write?
• Where are you going to write?
• When are you going to write?
• Why are you going to write?
• How are you going to write?

24. So Many Outlets – So Little Time
• A wide array of online media
• Newsletters
• Alumni magazines
• Professional journals
• Popular magazines
• Newspapers
• Portions of non-fiction books
• Non-fiction books
• Short stories
• Novels – of all kinds

25. “Now, if you’re getting all fired up and ready to pound the
keys, I might inject a word of caution. Actually, this word
comes from my wife. For most of us, writing is not a team
sport. An article for a trade journal or a short story is no big
deal, but if you find yourself writing a long piece or a book,
you probably ought to have a chat with your spouse. For
most of us, writing means closing off the other people in
your life for several hours a day and it’s something you
may want to talk about before you begin.”
Dick Couch
(Fifteen books – and counting)
Shipmate, April 1993

26. With That Caution in Mind
• Telling stories – the oldest profession
• Telling stories – like your life depended on it!
• We all grew up on stories
• Life is a narrative
• The test: So you’re in a bar with your friends…

27. One Way of Approaching This
• Article in alumni magazine
• Article in professional journal
• Newspaper articles
• Non-fiction books
• Mass-market paperback novels
• Conference proceedings
• Best-selling novels
• ….

28. Mr. Clancy said none of his success came easily, and he
would remind aspiring writers of that when he spoke to
them. “I tell them you learn to write the same way you
learn to play golf,” he once said. “You do it, and keep doing
it until you get it right. A lot of people think something
mystical happens to you, that maybe the muse kisses you
on the ear. But writing isn’t divinely inspired — it’s hard
work.”
Tom Clancy
Quoted in the New York Times
October 2, 2013

29. Due diligence the Easy Way

30. “If you don’t have time to read, you don’t have
the time or tools to write.”
Stephen King
(49 books – and counting)

31. Due Diligence the Easy Way
• Newsletters in your professional niche
• Popular magazines in your interest areas
• Books that offer a compendium of information
• Books that focus on a single niche
• The next step – novelizing what you do
• It’s all in the library stacks!

32. If You Write Nothing Else

33. My Personal Hero:
and What Made Him So

34. “Listen, Stephen King used to write in the washroom of his trailer
after his kids went to sleep. Harlan Ellison wrote in the stall of a
bathroom of his barracks during boot camp. Elmore Leonard got
up at 5 AM every morning to write before work. Every time my
alarm goes off at 5 AM and I don’t want to get up, or I would
rather sit down after work and play a videogame, I think about
those guys. Take care of your family. They need you and love you.
Make time for them. Then stop screwing around and finish your
damn book.”
Bernard Schaffer
Whitechapel: The Final Stand of Sherlock Holmes

35. A bit of a leap-ahead to books…
…and a highlight from the CWW

36. Industry Insider Perspective on Books
• Few industries have changed as much as publishing
• These changes are still working themselves out
• The changes present challenges – and opportunities
• If you know the landscape – you tilt it in your favor

37. Where and How Do Books Get Published?
• Legacy publishing houses
• Amazon and its imprints
• Academic houses
• Vanity presses
• Self-Publishing on your own

38. Who Are the Legacy Houses?
• Penguin Random House
• Harper Collins
• Simon & Schuster
• The Hachette Book Group
• Macmillan

39. What Are the Amazon Imprints?
• Amazon Encore
• Amazon Crossing
• Montlake Romance
• Thomas & Mercer
• 47 North
• New Harvest
• Amazon Publishing
• Grand Harbor Press
• Amazon Children's Publishing
• Little A
• Jet City Comics
• Lake Union Publishing
• StoryFront
• Waterfall Press

40. Where and How Do Books Get Published?
• Legacy publishing houses
• Amazon and its imprints
• Academic houses
• Vanity presses
• Self-Publishing on your own

41. Helpful Resources
• Writers on Writing (I)
• Writers on Writing (II)
• NYT Book Review
• NYT Book Review – Last Page

42. And finally….

43. “Some men want to die with their boots on. When I
cash in my chips, I want to be slumped over the
keyboard. And they can plant me with my word
processor. I may wake up and want to write about it.”
Dick Couch
(Fifteen books – and counting)
Shipmate, April 1993

44. Slides Posted:
http://www.georgegaldorisi.com/
E-Mail Address
george@georgegaldorisi.com

45. Next Week

46. First - and Essential - Steps
• Content-hungry media
• Recycling and building content
• Building relationships with editors – a win-win for
both parties
• Solo or with a wingman? The pros and cons of
collaboration

47. Optional Homework Assignment
for Next Week
• A significant number of writers who eventually write
books begin their careers by writing for journals and
magazines
• Pick a magazine you enjoy, and write a short letter to
the editor pitching your idea for an article
• Send it to me by Sunday night and I’ll put in into our
slides for next Tuesday – tell me whether to use your
name on it or not
• Don’t struggle with this – give yourself no more than
thirty minutes

48. Finally, a word about surveys….

49. Backups….

50. Why Are You Here?
• Writing is about telling stories – it’s about the
narrative
• All of us have our own narratives – and that in itself
is story
• Let’s all tell the story of our lives in three minutes.
Suggest starting: “I was born at a very young age.”
• Some things you might include:

51. The Story of My Life in Three Minutes
• Where born
• Family (X-generation, siblings, etc.)
• Where you grew up
• Where you went to school
• How you happened to be in California in 2015
• What you hope to get out of this course