Federico Block

Madrid, Madrid Spain

Socio MindGeist

Consulting / Advisory

Always seduced by technology, but infatuated with sociology, I thought artificial intelligence was the perfect melting pot, since the problem with computers is a lack of social skills. Then I realized it was a great support to tell stories. I´ve had been using computers as a medium since then. Worked several years in broadcast TV, owned an agency, sold it to WPP, founded a mobile marketing company, sold it to Buongiono. Now i´m growing my new venture. MindGeist