Mobile Marketing Presentation - In The Gap Media

In the gap
media
MOBILE MARKETING CONSULTING
In The Gap Media is a mobile consulting firm that offers a full
range of services to engineer a successful revenue-enhancing
mobile marketing campaign for your business. We guarantee an
increase in revenues from our services providing you with the
mobile marketing campaign free of charge if it does not add
value.

Revenues Technology Personality
Revenues are guaranteed and we provide As experts in the field, we bring cutting- We are real people working with real
services on an incentive scheme to ensure edge mobile technology delivering clients who have real customers. We value
that the value you receive is maximized. campaigns that wow customers ensuring each client and create customized
top notch conversion rates. products to fit your business.

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MOBILE MARKETING SOLUTIONS www.inthegapmedia.com

WHY THE URGENCY…
 There are 6.8 billion people on the planet. 5.1 billion of them own a
cell phone, but only 4.2 billion own a toothbrush.
(Source: Mobile Marketing Association Asia)
 91% of people keep their phone within 3 feet of themselves, 24
hours a day, 365 days per year.
Source Morgan Stanley
 3 out of 5 searches are done using a mobile phone
 70% of all mobile searches result in action within 1 hour.
(Source: Mobile Marketer)

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START SEEING GREEN
 If your business is not taking advantage of the
Mobile ad space, you’re missing out on the
hottest trend that’s getting small businesses
seeing Green again.

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INTRODUCTION

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Who we are… inthegapmedia.com
We are a mobile marketing campaigns to fit their needs. We
consulting firm that creates are a full-service firm offering sms
campaigns for businesses via text campaigns, mobile websites
various channels to ensure and mobile apps to allow your
effectiveness and revenue business to reach customers
generation. through multiple channels.
We have built our company around
our clients by taking the time to
personalize their mobile marketing

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THE TEAM (PIC AND BIOS)

George Madison Mike Oakley
Principal Principal
PHOTO • Certified Inbound PHOTO • Certified Inbound
Marketing Professional Marketing Professional
• 24 Years as a Business • 15 Years as a Business
Development & Development & Sales
Marketing Executive Executive

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THE TRIPLE THREAT

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HIT CUSTOMERS FROM 3
ANGLES
Mobile Version of
1 Your Website
SMS Coupon
2 Campaign

Mobile Apps
3
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DOMINATE THE COMPETITION
 Most businesses do not have any of the above
 Some use a maximum of 1 or 2 of the channels to
reach customers
 Rarely do businesses use apps but the market has
exploded
 Beat your competitors and dominate the market by
reaching your customers via 3 channels
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MOBILE
WEBSITE

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WHY MOBILE?
 FACT: Customers are using mobile to find your competition.
Source: Google "Understanding Smartphone Users," 2011

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WHERE’S YOUR PHONE?
It takes 26 hours for the
average person to report a
lost wallet. It takes 68
minutes for them to report a
lost phone.
(Source: Unisys)

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TV
 There are MORE mobile
phones on the planet
than there are TVs.
(Source: Jupiter)

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MOBILE SEARCH
 70% of all mobile searches result in
action within 1 hour.
(Source: Mobile Marketer)

 Mobile coupons get 10 times the
redemption rate of traditional coupons.
(Source: Borrell Associates)

Infographic courtesy of
InfographicIgnition

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WHERE’S YOUR PHONE?
91% of all U.S.
citizens have their
mobile device
within reach 24/7.
(Source: Morgan Stanley) 9%

91%

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WHERE SHALL WE GO??
 Searching for local businesses is
the #1 way people use smart
phones
(source: google)

 …unfortunately normal websites
look sloppy and are hard to use on
small mobile screens
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BE HONEST, YOUR SITE SU…

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HOW CUSTOMERS BENEFIT
Non Mobile Website Mobile Website
 User friendly
 Loads fast
 Easy to see
 Easy to read
 Easy to take action
 Easy to find your location
 Special offers and coupons
 Drives targeted traffic that wants to buy
 Online retailers - a mobile site can increase
consumer engagement by 85%
 Website visitors are 51% more likely to do
business with an online retailer with a mobile site.

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SMS COUPON
CAMPAIGN
Infographic courtesy of
InfographicIgnition

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SMS MARKETING
 HOW ARE YOU STAYING IN
TOUCH WITH YOUR CUSTOMERS?
 Text messaging has been
estimated to be 5 times more
effective than direct mail and 10
times more effective than
newspaper advertising.

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SMS MARKETING
Unique Features SMS Marketing Benefits:
• It has 97% open rates • Gain new clients
• It’s immediate • Increase Customer Retention
• It’s personal • Increase brand awareness
• Increase loyalty
• It’s targeted • Engage your customers
• It’s permission based (opt-in) • Increase sales
• It’s time sensitive • Build a mobile database
• It’s cost effective • You can get more traffic to your business in
• It’s environmentally friendly one hour, from a single TEXT MESSAGE; than
• It reaches your audience no matter in one year from a search engine listing... if
where they are you know what you're doing.

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THE AMERICAN LOVE AFFAIR
WITH TEXTING
 89% of the Population has a
Cell/ Mobile Phone!
 90% Use Mobile Phone for
TEXTING
 95% of SMS TEXTS are Read
in the first 10 minutes! Read in 10 Min Not Read in 10 Min

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YOUR CLIENTS LOVE TO TEXT
 It takes 90 minutes for the
average person to respond to
an email. It takes 90 seconds
for the average person to
respond to a text message.
(Source: CTIA.org)

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GOTTA READ THAT TEXT…
 Text messaging is 5X more effective than
direct mail and 10X more effective than
newspaper advertising
 Mobile coupons get 10X the redemption
rate of traditional coupons.
(Source: Borrell Associates)

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AND MORE TEXTS…

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BUILDING A SUBSCRIBER LIST
 Offer the customer an sms coupon or freebie
 Give customer a “special code” to text to a
number to receive the offer
– Example: Text 50PercentPizza to 54390

 You now have their number in your database

 This will be used to send offers that will get them
back in your store

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#1 – CREATE OFFER
 Give customers a small card or flyer with their purchase

 Have flyers or a big offer sign in front of the store or on the
wall in your store

 Give customers an immediate reward relevant to their
current purchase to have them act immediately
– Example: Receive 10% on your current purchase! Just text
10percent to 87692

 Use other channels to build a larger list:
– Newspaper, direct
mail, radio, print, outdoor, billboards, magazines, on the
internet, Facebook, twitter, email

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#2 – CUSTOMER SENDS TEXT

This automatically Pizza Hut: $2 OFF any
To: 72727 puts them in your Pizza Delivered right to
database so you can your door all weekend
MSG: 2offpizza now text them through Thurs 3/21.
1(555)555-5555 Reply
offers to entice STOP 2end
them back to your
store!

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#3 – AUTOMATED SMS OFFERS
 Automated but customized sms service sends
coupons to customers to bring them back to
spend more money
 Limit it to 2-3 promotions per month
 Each mobile customer in your database will
bring you an average of 2 more transactions!

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CUSTOMIZED SMS MARKETING
Selection of services offered:
 Appointment reminders
 Automated text campaigns
 Coupons and special offers
 Customer surveys
 Product voting
 SMS broadcasting

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MOBILE
APPS

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WHY MOBILE APP?
 FACT: Mobile app downloads will reach76.9 billion in
2014
 And will generate $35 billion in sales.
Source: IDC

 Mobile apps provide the best mobile experience
possible to consumers.

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WHY MOBILE APPS?
 FACT: Your customers prefer apps over mobile websites.
Sources: comScore, Alexa, Flurry Analytics, 2012

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WHAT DOES THIS APP DO??
 In just over 3 years, over 20 billion apps have been
downloaded between iPhone and Android devices.
 Mobile app downloads will reach 76.9 billion and
generate $35 billion in sales in 2014
(Source: IDC)
 40% of all Google Maps traffic is from mobile
phones
 100 Billion “PUSH” Notifications sent

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QR CODES
 Are like “barcodes” in that you scan
them with your mobile phone
anywhere that it is placed
 Once scanned, customer immediately Scan this QR Code with your
Smartphone for quick access to our
sees either a coupon, website, or other mobile website.
interactive image Make reservations, see our menu, or
 Code is linked to your mobile website order take-out from your mobile phone


with click2call ordering!
Place in Ads, Direct Mail, In-Store,
Magazines, or other medians
 Used only with SmartPhones

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LOYALTY COUPON QR CODES
 GPS coupons based on
location
 Allows customers to ‘check
in’ to receive special offers
when near your location
 14 million Americans
scanned QR codes in July
2011
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GOOGLE PLACES
 Allows customers to easily
find you
 Drives customers who
already have interest
 Great review scores
increases your credibility,
image and reputation
 Get quality feedback
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PUSH NOTIFICATIONS
 Inform customers about:
– Coupons
– Offers
– Simple updates about your
business

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SOCIAL NETWORKING APPS
 Link customers to
Facebook or Twitter fan or
follower pages

 40% of social media users
access sites via their
mobile device
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SIMPLE AS INFORMATION
 Simple app just giving info
 Info on products and
services
 Restaurant menus
 Multiple formats: PDF or
text
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CUSTOMIZED APPS
Selection of services offered:

 QR codes
 Loyalty programs
 Google places
 Reputation management
 Push notifications
 Social media creation and links
 Information apps

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YOUR CUSTOMIZED OFFER

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OUR SPECIAL OFFER #1
Mobile marketing text campaign:
 Meet for a personalized mobile marketing strategy session
 We work with your business to develop customized and
targeted keyword SMS campaigns
 Follow up with your database to create automatic but
personalized coupon generation on a periodic basis
$[900]
.

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Mobile website creation:
 Basic plan starts with 10 pages
 Includes custom graphics and designs
 Google Maps feature for easy accessibility
 Click2Call feature for instant connection
 Bonus: QR Code Generator
$[700]
.
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Customized web application:
 Consultations to determine targeted web app
 Web app creation
 Hosting for mobile site
 Facebook and Twitter pages
 Push notifications, information apps and other options available
$[900]
.

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SPECIAL COMBINED OFFER
 Total Value: [$2,500]

 24-Hour Special: $1,800
60-day money back guarantee if revenues do not
increase significantly
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NEXT STEPS

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CONTACT US TODAY!
 In The Gap Media – (513) 399-6300
 Discuss specifics including customizations or additional offers
 Contact Mike Oakley anytime:
– Phone: (513) 399-6300
– Email: moakley@inthegapmedia.com
– Website: inthegapmedia.com

in the gap

Mobile Marketing Presentation - In The Gap Media

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