Every event aims to excite, attract, and engage with their target audience in the most effective way possible. With the myriad of digital and traditional media channels available for use, what are the considerations when it comes to engaging your crowd? Are there fool-proof ways of making sure that your message reaches your targets without you spamming your way through?

1. Are you Truly Engaging with your Audience?
an omni-channel perspective
Andy Choi
Regional Channel Sales Manager - Whispir

2. Business is about relationships and engagement.
And relationships start with a conversation.

3. conversations are different for everyone
you have to engage in the most effective
ways

4. before talking about events engagement…
let’s talk about omnichannel engagement
and why you need to adopt this approach

5. why omnichannel?
it’s about
coordinated, consolidated, consisten

6. and customers have different habits…

7. it’s tough pleasing these creatures of habit
(they usually occur on the same channels you manage)

8. and now, about events
the events engagement lifecycle
and what should we do to maximise engagement?

9. events engagement
lifecycle
awareness
commitme
nt
prepara
tions
actio
n
revie
w
immediacy/velo
city of
engagement
stage of
engagement/

10. awareness
commitme
nt
prepara
tions
actio
n
revie
w
events engagement lifecycle
immediacy/velo
city of
engagement
+ channels mapping
stage of
engagement/

11. awareness
commitme
nt
prepara
tions
actio
n
revie
w
events engagement lifecycle
immediacy/velo
city of
engagement
+ channels mapping
stage of
engagement/
Mobile First

12. multi &
cross-channel
analytical
geo-location contextual
rapid2-way
why mobile-first engagement?

13. let’s test it out
text “Vote”
to
text
“Gevme”
to
+65 8717 0118

14. lack of personlisation it’s not email
not getting responses user fatigue
beware the pitfalls…

15. kissmetric blog
and there’s time for an app, but not always

16. Digital Doughnut Multichannel Digital Marketing Report
2015
and most organisations are not equipped or ready

17. whispir
multichannel communications
Whispir’s multichannel communication platform
provides full support for legacy channels & the product
roadmap to keep you up to date with the latest
technologies
Whispir gives you the ability to communicate to your customers,
partners & staff across all communication channels including
email, SMS, HTML5 mobile web, app push message, RSS,
social media, web publishing & voice.
Whispir consults with their clients to provide industry leading
communication & integration services to solve business
problems & meet new aspirations. Move beyond legacy
channels such as email & SMS when you are ready - without
investing in new platforms or increasing complexity.

19. thank you