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Chapter 6 Planning and promotion (Part 2) Advertising
Advertising and Sales Promotion techniques The right promotion techniques can be used to attract target customers to buy our products
Advertising Techniques ,[object Object],[object Object],[object Object],[object Object],[object Object]
Television Advertising - Can reach large audiences - Almost every household in Singapore has a television set - Watching television is one of favourite past time - Television combine advertising uses a combination of sound picture and animation to attract viewers
Print Advertising ,[object Object],[object Object]
Radio Advertising ,[object Object],[object Object],[object Object]
Cinema Advertising ,[object Object],[object Object]
Outdoor Advertising ,[object Object],[object Object],[object Object]

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Chapter 6 planning and promotion (advertising)

  • 1. Chapter 6 Planning and promotion (Part 2) Advertising
  • 2. Advertising and Sales Promotion techniques The right promotion techniques can be used to attract target customers to buy our products
  • 3.
  • 4. Television Advertising - Can reach large audiences - Almost every household in Singapore has a television set - Watching television is one of favourite past time - Television combine advertising uses a combination of sound picture and animation to attract viewers
  • 5.
  • 6.
  • 7.
  • 8.