This document provides an instruction guide for using the getta!Table software. It outlines how the software fits the needs of restaurants by providing an easy-to-use admin dashboard, one-step redemption system, direct connection to Facebook for transactions with no fees, and ability to acquire customer data. It describes how to quickly install the software by connecting a Facebook page and signing up for a plan. Key features covered include selling e-cards, gaining fans with coupons, promoting special events and offers, and a one-step redemption engine. It estimates that the software pays for itself with just 4 offers sold per month based on average profits per sale. Lastly, it recommends using vibrant photos/videos on Facebook and Twitter to promote

1. More restaurants, better offers, only on Facebook
The getta!TableTM
Instruction Guide
Tuesday, June 12, 12

2.
Welcome
to
ge*a!Table™
•
How
Our
So5ware
Fits
Your
Needs.................
3
•
Get
Started
Right
Away...................................
4
•
The
Complete
Toolkit
SoluGon........................
6
•
One-­‐Step
RedempGon
Engine........................
11
•
Return
on
Investment
(ROI)...........................
12
• Using
Facebook
and
Twi*er........................ 13
Tuesday, June 12, 12

3. How
our
So5ware
Fits
Your
Needs
•
Easy-­‐to-­‐use
admin
dashboard
to
carefully
manage
and
track
all
your
offers.
•
One-­‐step
redempGon
system
that
eliminates
the
potenGal
for
voucher
abuse.
•
Directly
connects
the
point
of
sale
on
Facebook
to
your
merchant
account
with
no
transacGon
fees.
•
Offers
stored-­‐value
cards
such
as
e-­‐Gi5
Cards
directly
on
your
Facebook
Page.
•
Acquires
valuable
data
such
as
consumer
email
addresses.
Tuesday, June 12, 12

4. Get
Started
Right
Away
1.
Quick
and
Easy
InstallaGon
1.
Have
ready
an
exisGng
Facebook
merchant
page
where
you
want
the
applicaGon
installed
or
create
Connect with your
own
page:
h*ps://www.facebook.com/pages/
Facebook create.php
2.
Sign-­‐up
for
the
right
plan
for
your
restaurant
here:
h*p://www.ge*atable.com/gtbox-­‐plans/
3.
A5er
signing
up,
login
to
the
admin
dashboard.
Once
in
the
dashboard,
the
picture
on
the
le5
will
appear
on
the
screen.
4.
Make
sure
that
you
are
logged
into
the
account
that
has
Facebook
admin
access
to
your
merchant
page
and
then
click
on
the
blue
“Connect
with
Facebook”
bu*on
5.
Click
on
the
dropdown
menu
to
select
the
Facebook
page
where
you
would
like
the
applicaGon
downloaded.
6.
Name
the
tab,
e.g.
Daily
Specials,
Daily
Offers,
etc.
7.
Click
the
green
“Add
Tab”
bu*on
at
the
bo*om
le5
of
the
screen
and
you
are
almost
ready
to
create
and
publish
your
offers!
Tuesday, June 12, 12

5. Get
Started
Right
Away
2.
Restaurant
InformaGon
Restaurant Info Tab
1. A*er
installa3on,
select
the
restaurant
info
tab
pictured
on
the
le*.
2. Fill
out
your
restaurant
name
and
choose
your
restaurant
logo
image.
3. Click
on
the
first
black
tab
marked
“restaurant
details,”
then
fill
out
basic
details
about
your
restaurant
such
as
address,
phone
number,
hours,
etc.
Include
a
brief
descrip3on
at
the
top
right.
Restaurant Details Tab
4. Hit
the
green
“Save
SeJngs”
buKon
at
the
boKom
right
corner
and
you
are
now
ready
to
cra*
your
own
customized
offers,
coupons,
and
stored
value
cards!
Tuesday, June 12, 12

6. The
Complete
Toolkit
Solution
Sell
E-­‐Cards
to
Your
Fans!
Ø Sell
e-­‐Cards,
including
e-­‐Gift
Cards,
directly
from
your
Facebook
page.
Ø Point
consumers
from
your
website
or
from
your
restaurant
to
your
Facebook
page
to
buy
their
e-­‐Card
including
e-­‐Gift
Cards.
Ø Acquire
fans
and
capture
emails
while
selling
e-­‐Cards.
Ø No
transaction
charges
or
hidden
fees.
Tuesday, June 12, 12

7. The
Complete
Toolkit
Solution
Gain Fans with Coupons!
Ø Coupons
for
free
items
such
as
dessert,
2-­‐1
entrees,
or
free
drink.
Ø Allows
for
rapid
fan
acquisition
and
are
the
main
mechanism
through
which
restaurant
offers
go
viral.
Ø Free
items
on
coupons
often
generate
more
traffic
than
equivalent
discounts.
Ø Coupons
drive
website
and
Facebook
views
and
likes.
Ø Capture
fans
and
emails.
Tuesday, June 12, 12

8. The
Complete
Toolkit
Solution
Promote Special Events & Offers!
Ø Compose
exclusive
offers
that
you
can
schedule
in
advance.
Ø Presell
seats
for
special
events
and
occasions.
Ø Post
promotional
deals
that
require
fan
likes
or
other
fan
activation
experiences.
Ø Offer
deals
on
food
items
for
which
you
completely
manage
quantity,
valid
dates,
and
discount
amounts.
Tuesday, June 12, 12

9. The
Complete
Toolkit
SoluGon
Connect with
Offer Facebook Make keywords
Description: stand out:
Create a strong Emphasize keywords
call-to-action that you want to make
and explain the stand out such as
offer. Keep it “OFF”.
succinct. 60-90
Characters.
Be transparent
Image: about restrictions:
Choose a Do not overload the
compelling image. offer with conditions. Set
Photos of a reasonable expiration
attractive people date.
and delicious food
work best.
Tuesday, June 12, 12

10. The
Complete
Toolkit
SoluGon
The User Experience:
1. Customers select the green
“buy it” button and receive a
dropdown menu that looks
like the picture on the left
without leaving the page.
2. Customers fill out the form
shown on the right and can
choose to put in email
addresses of a friend if it’s a
gift.
3. Users receive an email
containing the voucher
information which they print
out or show on a mobile
phone to your restaurant.
4. Customers receive the offer
provided that the staff is
trained about the promotion.
Tuesday, June 12, 12

11. One-­‐Step
RedempGon
Engine
1. Enter the voucher code, voucher
value, check total, and date
redeemed.
3. Track redeemed
offers.
2. Click the redeem
button to redeem the
voucher
Tuesday, June 12, 12

12. Return
on
Investment
Pays for itself with just 4 offers sold/month!
Cost of the getta!Table Premium Conclusion:
Plan: $99/month
The average profit on a deal with
a 20% off discount: $25 per sale.
Assumptions:
1) Average meal ticket per person: $20.00 Complete Return on Investment: 4
2) Average discount off of Price: 20% offers sold/month.
3) Average Incremental Profit Per full-priced
meal (given empty seats): 70%
4) Average number of customers per .
purchase: 2.5
Offers Sold/month Extra Profits
5 $125
10 $250
15 $375
20 $500
25 $625
Tuesday, June 12, 12

13. Using
Facebook
and
Twitter
• Use
vibrant,
engaging
photos
and
videos
to
• Make
sure
you
have
a
TwiKer
account
and
promote
your
offers.
Photos
and
videos
for
your
Restaurant.
have
been
shown
to
generate
2x
to
3x
more
• Choose
the
people
you
follow
carefully.
engagement
than
pos3ng
links.
Think
about
the
demographic
of
fans
that
• Post
about
your
e-­‐Gi*
Cards,
coupons,
and
would
be
interested
in
your
restaurant.
offers
on
your
wall
at
least
once
every
• Target
followers
that
are
geographically
couple
of
days.
A
high
volume
of
users
will
nearby
to
your
restaurant.
One
way
to
do
see
your
page
via
news
feed,
thereby
this
is
to
choose
advance
seJngs
near
the
promo3ng
your
offers
increases
the
search
bar
and
filter
users
by
city.
visibility.
• Tweet
your
offers
at
least
once
a
day,
but
• Customize
the
tab
image
and
name
to
try
to
avoid
burnout
from
your
fans
by
something
that
is
both
appealing
and
easy-­‐ cycling
through
the
offers
that
you
choose
to-­‐understand
for
your
fans.
to
tweet
on
a
given
day.
• Promote
your
Facebook
page
on
your
• Do
not
simply
using
twiKer
for
self-­‐
website,
in
your
email
signature,
on
your
promo3on.
Tweet
and
retweet
interes3ng
menus,
and
business
cards.
food
ar3cles.
Tweet
at
users
you
have
geographically
targeted.
Tuesday, June 12, 12

14. It’s
time
to
Sell!
A*ract
new
customers Customer
go
to
Create
a
network
on
restaurant
fan
page
for
Increase
your
customers
to
build
loyalty every
purchase
Facebook
Fan
Base ExponenGal
visibility
with
Drive
website
traffic
Rigorous
ongoing
social
friends
of
fans
networking
ge*a!Table
doesn’t
just
sell
deals
–
it
drives
customer
engagement
and
loyalty.
Tuesday, June 12, 12

15. More restaurants, better offers, only on Facebook
For any questions/concerns
email: Jason@gettatable.com
http://www.gettatable.com/gtbox-
plans/
Like us on Facebook!
Tuesday, June 12, 12