9. “Social Media Marketing: Enables Others to Advocate
for Your Business Through Compelling Content”
Image credit: Ian Sane
10. “Social Media is Like a Cocktail Party:
Listen Then Respond”
Photo Credit:
The Dana Files
11. Social media hierarchy
Micro
Social
Networks
Social
Bookmarking
Social Search
RSS Feeds
Blogging
Copyright: Duct Tape Marketing
12. Pillars of a Social Media System
• Create a social media strategy
• Optimize brand assets
• Create content as lead generation
• Engage in Social networks and networking
• Manage the beast
Copyright: Duct Tape Marketing
13. A listening station
Customer experience
Brand mentions
Competition
Accuracy
Media stalking
Content
Copyright: Duct Tape Marketing
14. A listening station
Google Alerts
Google Reader
Search.twitter
Boardtracker.com
Backtype.com
Copyright: Duct Tape Marketing
15. Content as Lead Generation:
“Company Blogs are Digital Publications
that Allow Public Responses”
Photo Credit kevindooley
16. Blogging and B2C and B2B Leads
Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
17. # Blog Articles By Leads Generated
Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
18. Social Media Can Drive
Leads and Customers
Photo Credit: PhotoDu.de
19. Social Media is for Leads and Sales
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
20. Social Media is for B2B and B2C
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
28. Hampton Roads Transit Success Story
An additional, unexpected benefit for HRT has been a PR
boon that Sullivan calls "the Google effect." He explains,
"Public transit in the area is not always well regarded, so we
got a positive public image from associating with Google."
30. Content as lead generation
• Being found vs. hunting
• An optimized online presence
• Merge content with engagement
31. Blog Basics
• Configure WordPress.org
WordPress.org vs. WordPress.com
• Premium or custom theme (design)
• Post and comments
• RSS feed - subscribe
34. Best practices
• Read, follow, and listen
• Write what people search
• Feed the spiders often
• Engage your comment community
• Amplify your message
35. Integrate and amplify
• Weekly digest email
• Email subscribe to blog
• Social media profiles
• Strategic network
• Guest post
• Surveys for content
• Publish to twitter, LinkedIn, FB
37. Social networks and networking
• twitter
Search leads, discover, customer service
• Fa
Groups, Fan Pages
• LinkedIn
Groups, staff, questions
• Mee
Networking meetings
39. Why use it?
Strategy – 1-to-1 or 1-to-many
• Customer service
• Reputation management
• Event promotion/extension
• Product/service promo
• Network and partner
40. Who do I follow?
Strategy – less is or more is
• Twellow.com
• Mr tweet
• Twubble
• Just Tweet It
• search.twitter
41. What do I say?
Strategy – it depends
• @replies
• Engage in conversations
• Questions
• RT
• Bookmarks
• Blog posts – twittertools
42. Twitter best practices
• Think objectives
• Follow (twellow.com)
• Tweet mixed, but give and RT - repurpose
• Use search and aggregate
• Use 3rd party tool – www.oneforty.com
• Don’t hang out all day
46. Facebook best practices
• Build fan page
• Promote with special modules and
content
• Repurpose content
• Be consistent
• Buy ads to promote content
56. Resources
• Free eBook: Social Media for
Small Business Ebook
bit.ly/smebook
• Free weekly social media tips
to your inbox
57. Resources
• Social Media Pro Group Online
Workshop Series Session
include:
– Creating a Social Media Strategy
– Optimizing Brand Assets
– Blogging for Business
– Managing the Beast
• Taught online and via webinar
coaching sessions with your
peers.
58. Resources
• Social Media Pro Group Online
Workshop Series starts Oct 26.
– bit.ly/swta_social_media
– SWTA Nation Special Pricing
– Register by Oct. 1 to save $100
• Special price: $395
– After Oct. 1
• $445 (saves $50)