The document summarizes key concepts from a marketing presentation. It discusses defining marketing using the concepts of know, like, trust. It introduces the marketing hourglass as a framework and explores filling gaps in products and processes. It also covers the three pillars of enchantment - being likeable, trustworthy, and having a great cause. The purpose of business and how culture can be a strategy are discussed.

1. On Purpose
Austin Independent Business Alliance Presents
The Magic & Science of Successful Marketing

2. Marketing is
a system

3. Definition of Marketing
Know Like Trust

4. The Marketing Hourglasssm
•Who and how
Know •Ads
•Referrals
•Web site/blog
Like •Reception
•Newsletter
•Search
Trust •Expert content
•Sales presentation
•Webinar
Try •Evaluation
•Nurturing
•Service team
Buy •New customer kit
•Finance/delivery
•Post project survey
Repeat •Cross selling
•Quarterly events
•Results reviews
Refer •Partner intros
•Peer2peer events
© Duct Tape Marketing – all rights reserved

5. Filling the gaps – product and process questions
•Who and how
Know •Ads
•Referrals
•Web site/blog
Like •Reception
•Newsletter
•Search
Trust •Expert content
•Sales presentation
•Webinar
Try •Evaluation
•Nurturing
•Service team
Buy •New customer kit
•Finance/delivery
•Post project survey
Repeat •Cross selling
•Quarterly events
•Results reviews
Refer •Partner intros
•Peer2peer events
© Duct Tape Marketing – all rights reserved

6. Be Enchanting
Three Pillars of Enchantment

7. Always be Likeable

8. Always be Trustworthy

9. Always Have a Great Cause

10. Always Have a Great Cause
Think “DICEE”
Deep
Indulgent
Complete
Empowering
Elegant

11. The purpose of a business
is….
• Be profitable?
• To create and
keep a customer?
• To create and
keep a purpose

12. Purpose can be
• Innovation that attracts
• Culture that attracts
• Single idea like trust
or fanatical support

13. Rackspace

14. Purpose can be giving back

15. 5 ways to make culture a
strategy

16. 5 ways to make culture a
strategy
1. Green

17. 5 ways to make culture a
strategy
1. Green
2. Yes!

18. Life at Zappo’s

19. 5 ways to make culture a
strategy
1. Green
2. Yes!
3. People

20. 5 ways to make culture a
strategy
1. Green
2. Yes!
3. People
4. Design
http://www.jonessoda.com/

21. 5 ways to make culture a
strategy
1. Green
2. Yes!
3. People
4. Design
5. Freaks

22. pinkkisses.com

23. 6 questions to ask your team
and yourself
1. Why are you in business?
2. What is your culture?
3. What is your mission statement?
4. Who are your followers?
5. How do you respond to trials?

24. Questions?

25. Door Prize

26. Your feedback
Complete evaluation form
• Your feedback
• Information
– 7 Steps to Marketing Success Report
– Request a marketing evaluation
– Get info about Marketing Training Camp
• Sept. 22
• Special offer for AIBA members

27. About Moxie Marketing
Marketing with an Attitude for Small Business
• We help small business owners and service professionals realize their
business dreams
• Install small business marketing systems & equip your company with
great creative, tools and tactics.
– Strategy before tactics
• Powered by Duct Tape Marketing, Certified Consultant
• Simple, effective, affordable
– Collaborative Consulting
• Your Businesses Virtual Marketing Dept.
• Group Training

28. Services
• Core offering: Guided Marketing Program (One-
on-one) – Your Virtual Marketing Manager
• Marketing Training Camp
• Referral Engine Group Training
• Social Media Group Training
• Match experts and contractors to match the
client’s needs and budgets (writers, etc.)
• Services: Constant Contact, SEO, Pixability
Video Marketing

29. Worked With

30. Sample Clients

31. Marketing Training Camp
Next “live” group starts Sept. 22

32. Rick L’Amie
• Web: www.getmoxiemarketing.com
• Blog: www.marketingwithmoxie.com
• Twitter: twitter.com/MoxieMarketing
• LinkedIn: www.linkedin.com/in/ricklamie
• G+ ricklamie
• Email: rick.lamie@getmoxiemarketing.com
• Phone: 512.814.MOXIE (6694)