3. Date: August 2011
He Didn’t Have a Ton of Work
Experience
He Knew He Had to Do Something
Different to Stand Out
4. In 2011, Google received over 1.5 Million Job Applications
That’s 500 applications PER JOB!
You Have to be Extraordinary to Work at GOOGLE, Not
Just Ordinary
5. A Video for the Google Marketing Team
Created a Website: www.GooglePleaseHire.Me
$4000 - to Hire a Production Team
Hilarious video, but serious pitch to get an INTERVIEW
6. Got the Interview at
Received Additional Interviews Offers
Received Many Job Offers Including Ones From
Fortune 500 Companies, and
7. OVER MILLION Views
Featured in All types of News
8. No!
But He Received Many
Other Big Job Offers
He Ended Up
Accepting a Job at a
Promising Start-up Click the Link at the End of This Video to
watch Matthew Epstein explain the
aftermath of his Video Cover Letter
9. Matt’s #1 Goal: Get an Interview with Google
All Those Other Interview Requests Were
Nice, But Was Never His Focus
His Focus Was On Only ONE JOB !!!
10. You Have To Be Extraordinary To Get
Noticed
Video Is The Best Medium To Stand Out
Demonstrate Verbal Communication
Skills and Creative Marketing Ideas
Your Voice Is A Powerful Selling Tool!
11. Infographic Style Resumes Don’t Have
The Same Impact
Most Employers Like The Familiar
Standard Resume Format
Creative Resumes Are Harder to Scan
They Don’t Incorporate Your Voice
12. His Focus Was on One Job
Create a Customized Message for
the SPECIFIC EMPLOYER
His Video Campaign Was All About
Google
13. 1. Not Getting The Results You Want
2. Create a Generic Video Resume
3. Spray (or Post ) It To Hundreds of
Employers and Job Boards
4. Pray That Someone Will Respond
To Your Video
14. You Are Most Effective When You Are
Focused on the Employer
Tailored Communication
Focus On 3-5 Jobs
Do Your Research On The Company!
Communicate: How You Add Value
15. Could Matthew Have Been
Successful With a Generic Video?
Your Video Does Not Need to Be
Funny To Be Successful
Employers Aren’t Hiring Based On
Your Comedic Skill
16. You Don’ t Need $4000 to Create a Great
Video Resume or Cover Letter
You Can Easily Use Your Smartphone,
Webcam or Screen-Recording Software
to Create Awesome Videos
Your Video Should be Short and Sweet
(60-90 seconds)
17. Today’s Job Search Is
Extremely Competitive
Employers Are Looking for
Extraordinary People
We Can Learn From Matthew’s
Efforts and Apply Them to Our
Own Job Search
18. Video Standard Get Noticed
Cover Text By
+
Letter Resume Employers
19. Tools Training Templates
WITHOUT APPEARING ON CAMERA!
20. Click to Watch
“Google, Please
Hire Me”
Click to Watch
Matthew’s
Aftermath Video
Click to Watch
“Why Video Works So Well” Click to Watch Video
Resume Success
Story on Ellen