Youth will feel automatically connected if you speak their language ie the language of rebellion.

1. Youth Marketing
Irrational is new Rational
Amit Singh

2. They are young, they are rebel.
They are impatient and they need
everything and that too all at once. Be
it fame, gadget, the good looks
everything that is necessary to make
them apart and yet be the part of
group. They will try anything if they
are assured will help them achieve
that. Basically they are irrational.

3. We all have an irrational self which is
at work when me make impulsive
decisions. When we fall in love.
Irrational is rebellious. Every piece of
communication that tend to trigger
their irrational self they find it
rebellious in nature and feel
connected. Youth understand the
language of rebel , that tends to
challenge the status quo. Following
are some examples how brands are
speaking this language to resonate
with youth.
Irrational is rebellious

4. Diesel: Be Stupid
Being stupid is rebellious

5. Fastrack: Move on!
Moving on is irrational

6. Pepsi: Oh yes abhi Oh yes abhi is rebellious.
Durex: Do the rex

7. Café Cuba: Tasted Café Cuba? Join the coffee revolution

8. MTV: Stay Raw Rebellious

9. Reebok: I am what I am Rebellious

10. Don’t start a campaign. Start a revolution
Invite them to join in!

11. Tweet it @getconnected21