Is Social Media Marketing truth or hype? See this study by the people at Heat, conducted in March 2012. Find out how ad/marketing people use and percieve social media compared to "normal people". Oh, and the last part , Office Holiday Parties, is a must read. And I thought the Mad Men days were over.

1. HOW ARE WE USING
BROUGHT TO
YOU BY THE
RELATIVELY
GOOD-LOOKING
SOCIAL MEDIA?
PEOPLE AT
AD/ MARKETING
PROFESSIONALS
PROFESSIONALS WHO WORK IN THE FIELD OF ADVERTISING OR MARKETING
Vs. “NORMAL”
PEOPLE
I.E., THE GENERAL POPULATION NOT WORKING IN ADVERTISING OR MARKETING
DO YOU HAVE AN ACCOUNT
WITH ANY OF THE FOLLOWING SERVICES?
97% FACEBOOK 82%
61% GOOGLE + 23%
53% INSTAGRAM 6%
57% PINTEREST 11%
54% SPOTIFY 3%
34% TUMBLR 7%
92% TWITTER 39%
SHOULD COMPANIES INVEST MORE WITH THEIR CUSTOMERS
VIA THINGS LIKE FACEBOOK, TWITTER, BLOGS, YOUTUBE, ETC.?
STRONGLY AGREE 23% STRONGLY AGREE
63 % AGREE
AGREE 31%
46 %
19% DISAGREE
DISAGREE 4% 12% STRONGLY DISAGREE
STRONGLY DISAGREE 2%
PAYING ATTENTION TO BRAND POSTS
ON YOUR FACEBOOK FEED
ALL THE TIME 71 %
23 % ALL THE TIME
NOT AT ALL 1 %
11 % NOT AT ALL
USING TWITTER
TO FOLLOW BRANDS YOU LIKE
92 %
33 %
OFFICE HOLIDAY PARTIES
WHO’S DONE WHAT?
26 % USED ILLICIT
DRUGS 3 %
37% THROWN UP
FROM DRINKING
TOO MUCH 9 %
26 % HOOKED UP
WITH A COWORKER
8%
Heat’s survey queried two groups: One sample was comprised of 150 people who work in advertising or marketing, while the other was comprised of
150 “normal” people–defined as members of the general population who do not work in the advertising or marketing fields. Conducted in March of 2012.
For more information on this study, visit www.sfheat.com ©HEAT 2012