My Presentation for 'Technical On-Page Optimization Audit' at OJW University

1. On-Page Optimization
‘Strong On-Page = Less Off-Page’

2. On-Page Again?
• Analyze On Page
Elements that affects
SEO Rankings
• Compare On Page
Elements to Top
Ranking Sites
• Apply On Page
Changes to Websites
(WordPress)

3. Analyze On Page Elements
that affects SEO Rankings

4. On-Page Checklist
1. Head Section Order
2. Title Tag
3. Description Tag
4. Heading Tags
5. Content
See more: http://www.bruceclay.com/blog/2012/06/seo-checklist/

5. Check Top 3 SERP Result
Title
Description
LSI

6. Ad Preview
• Where’s the Keyword Placement?

7. Is it H1?
Note: Keyword in Title,
Description, and H1

8. Compare On Page Elements
to Top Ranking Sites

9. Compare
• Keywords that are close to the left Ranks
higher is Google.

10. Another Example

11. How about the Content?
Additional Elements
•LSI (Related Searches)
•Schema
•Social (G+)
•External Links (Authoritative)

12. Intent/Behavior

13. Schema

14. Mapping
Website Title Desc H1 H2 Content Schema Video Images Other
Engage
ment
Objects
Gazelle Title Desc Y Y 500 N N Y N
CFI Title Desc Y Y 500 N N Y N

15. Applying On-Page SEO to
Websites

16. Wordpress
Applying On-Page SEO to
Website is Easy with
WordPress

17. Wordpress
5 Fundamental Reasons to
Use WordPress
1.Cost (FREE)
2.Custom Fields and Attributes
3.On‐Demand Google‐Optimized Content
Creation
4.Elasticity and Scalability
5.Customer Engagement and Author Rank

18. Wordpress Installation
1. Download and unzip the WordPress package if you haven't
already.
2. Create a database for WordPress on your web server, as well as
a MySQL user who has all privileges for accessing and modifying
it.
3. Rename the wp-config-sample.php file to wp-config.php.
4. Open wp-config.php in a text editor and fill in your database
details as explained in Editing wp-config.php to generate and use
your secret key password.
5. Upload the WordPress files in the desired location on your web
server
6. Run the WordPress installation script by accessing wp-
admin/install.php in a web browser.
More detailed: http://codex.wordpress.org/Installing_WordPress

19. Wordpress Plugins for SEO
• Yoast SEO
• Analytics
• XML Sitemap
• Google Authorship
• Schema
• Social Plugins
• Top 20
• 3 Must have

20. Exam
1. Create On-Page Audit for CFx Site
(Compare it with Competitor)
2. Install Wordpress site in 6te.net
3. Create 1 Optimized Page
4. Add SEO Plugins

21. On-Page Resources
• http://www.seomoz.org/blog/whats-better-on-page-seo-or-link-building
• http://www.seomoz.org/blog/24-onsite-seo-checkups-even-a-clueless-developer-marketer-sh
• http://www.seomoz.org/blog/advanced-onpage-optimization-whiteboard-friday
• http://www.seomoz.org/blog/4-graphics-to-help-illustrate-onpage-optimization
• http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization
• http://www.seomoz.org/learn-seo/on-page-factors
• http://kaiserthesage.com/on-page-optimization-2011/
• http://www.seomoz.org/blog/8-easy-wins-for-on-page-seo
• http://www.searchenginejournal.com/on-page-optimization-a-complete-walkthrough/6746/
• http://www.seomoz.org/blog/getting-onpage-seo-right-in-2012-and-beyond-
whiteboard-friday
• http://www.seomoz.org/blog/are-your-titles-irresistibly-click-worthy-viral
• http://www.searchenginejournal.com/viral-seo-titles/
• http://www.bruceclay.com/blog/2012/06/seo-checklist/
• http://kaiserthesage.com/on-page-seo/

22. Thanks!
Follow me on Twitter: @GDTALAMPAS