5. How the Transaction is INCOMPLETE ??
Insufficient Balance.
Wrong Bank details.
Your A/C is debited but Order
not confirmed, REDIRECTION
Unsuccessful due to Poor
Internet Connectivity or that
ONE ENTITY involved.
6. How the Transaction is SECURED ??
Make sure that ONE ENTITY has
the following Logo’s.
You are using a HTTPS (S for
Secured) Protocol and 128 Bit
SSL standard for Data
Encryption.
10. Payment Gateway It facilitates the transfer of
information b/w a point of payment and the front
end processor or bank.
Advantages
• Secured.
• Real time validation and
processing.
• Faster refunds in case of failure
of transaction.
• Access to reports to the
merchant.
Disadvantages
• Fixed Fee/ month.
• Percentage fee / transaction.
• Fixed Fee/ transaction.
• Privilages of allowing credit card
purchases is 1-5% or more.
11. Some Interesting STATS …
• Indians will spend Rs 1.2 Lakh
crore worth of Digital money by
the end of 2014, a study by
IAMAI & NPCI.
• A growth of 40% from 2013.
HIGH GROWTH SECTOR
12. Challenges in INDIA
Success Rate:- only 65%
Application process:- Too Cumbersome
DEMO Setup:- Unavailability of Demo service
8 step payment flow:- Multiple re-directs usually 8 server hops.
After sales service:- Very POOR
Mobile Gateway:- NOT OPTIMIZED mobile transition.
Security Certificate:- VERY EXPENSIVE security certificates from
VERISIGN(Net Authentication Agency)
13. Comparison b/w Payment Gateway’s
PAYZIPPY
Setup Fee (Rs) 0
Debit Card 0.75% for value < Rs. 2000
1% for value > Rs. 2000
Netbanking 3.5% for Value between Rs. 0-5 lakhs.
Credit Card 3.5% for value between Rs. 0-5 lakhs.
American Express 3.50%
International
Credit Card
1.5% over and above domestic credit
card pricing
AMC (Rs) 0
PayU India
Setup Fee (Rs) 6000
Debit Card 0.75% for value < Rs.2000
1% for value > Rs.2000
Netbanking 4.90%
Credit Card 4.90%
American Express 4.90%
EMI 4.90%
Cash Card 4.90%
Release on Delivery (COD) 2.90%
AMC (Rs) 2400
15. Enhanced Gateway Services !!
• PAYZIPPY by FLIPKART
• PayUMoney by PayU (Prepaid Wallet Service)
With enhanced features such as Email Invoicing , Free webstore, Free
Webfronts, Tracking Settlements, Ease of Integration etc…
Further Discounts for Buyers
16. Future of India…
• RuPay, India's own payment gateway , 7th Payment Gateway in the
World launched on 7th May’14.
Set up by the National Payments Corporation of India.
RuPay will also facilitate ATM withdrawals, payments at merchant
outlets and online purchases.
Benefits:- Lower Transaction Costs, Highly Customized & Data
Protection.
17. About Me
• Technology Analyst @ Technoingg (http://technoingg.wordpress.com/)
• Certified Oracle DBA Level 2 (OCP).
• Certified RedHat System Admin in Linux Level 2 (RHCE).
• Certified by IBM in Big Data Analytics and HADOOP.
• Certified by EXIN in ITIL Foundation.
• Certified Ethical Hacker(CEH) from EC-Council in V.7
• Certified by Udemy in Social Media Marketing, Google Analytics and SEO.
Social Connect @
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