Mais conteúdo relacionado Semelhante a Trish McEvoy - Digital Strategy Consulting Project (20) Trish McEvoy - Digital Strategy Consulting Project8. web
presence
Reach Delight
Interact Engage
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Phase 1 Phase 2
Reach & Interact Delight & Engage
Social Media TrishMcEvoy.com
Initiatives: Initiatives:
Facebook Ratings and Reviews
Twitter My Beauty Advisor
YouTube Tutorial Central
Blog Planner Builder
E-mail Virtual Makeover
11. Social Media: Permeate their online repertoire
Phase 1
Blog
E-mail
Reach & Interact
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Social Media
Attention
Interaction
12. Current Presence
Regional fan group
Members: 922
General fan group
Members: 234
Event planning group
(Boston-based)
Members: 91
Makeup artist-specific
group (Atlanta-based)
Members: 25
Phase 1 Reach & Interact Social Media
13. Current Presence
Discussion Board:
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Phase 1 Reach & Interact Social Media
14. Competitor Analysis
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Phase 1 Reach & Interact Social Media
15. Competitor Analysis
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Phase 1 Reach & Interact Social Media
16. Competitor Analysis
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Phase 1 Reach & Interact Social Media
20. Usage Breakdown
Discussion Board'
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Phase 1 Reach & Interact Social Media
24. Metrics
Tools'
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Phase 1 Reach & Interact Social Media
25. Current Presence
16 real-time tweets Content:
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Phase 1 Reach & Interact Social Media
26. Competitor Analysis
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Phase 1 Reach & Interact Social Media
27. Competitor Analysis
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Phase 1 Reach & Interact Social Media
28. Usage Breakdown
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Phase 1 Reach & Interact Social Media
29. Usage Breakdown
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Phase 1 Reach & Interact Social Media
30. Metrics
Tools'
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Phase 1 Reach & Interact Social Media
31. Current Presence
Product Tutorials Product Reviews
Phase 1 Reach & Interact Social Media
32. Competitor Analysis
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Phase 1 Reach & Interact Social Media
33. Competitor Analysis
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Phase 1 Reach & Interact Social Media
34. Usage Breakdown
Tutorials: Product Specific Tutorials: Get the Look
New Collections Behind-the-Scenes
Phase 1 Reach & Interact Social Media
35. Usage Breakdown
Charity Initiatives TV Press
Advertisements Reviews
Phase 1 Reach & Interact Social Media
36. Metrics
Tools'
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Phase 1 Reach & Interact Social Media
37. Current Presence
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Phase 1 Reach & Interact Social Media
38. Competitor Analysis
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Phase 1 Reach & Interact Social Media
39. Strategy
Beauty Blogs
Corporate Blog
Phase 1 Reach & Interact Social Media
40. Metrics
Tools'
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Phase 1 Reach & Interact Social Media
41. Usage
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Phase 1 Reach & Interact Social Media
42. Metrics
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Phase 1 Reach & Interact Social Media
43. Promotional Strategy
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Phase 1 Reach & Interact Social Media
44. Weekly Social Media Report
Media Metric Success Report Competitor Report
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45. !"#$#%"%&'()*+$#,'-./".01&2*&'+2+&
Phase 2
Delight & Engage
TrishMcEvoy.com
Initiatives:
Ratings and Reviews
My Beauty Advisor
Tutorial Central
Planner Builder
Virtual Makeover
46. Website Initiatives: Be on the cutting edge
}!
Ratings and Reviews
My Beauty Advisor
Shareability
Tutorial Central
Planner Builder
Virtual Makeover Buyability
Phase 2 Delight & Engage TrishMcEvoy.Com
47. Ratings & Reviews
Features'
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Phase 2 Delight & Engage TrishMcEvoy.Com
48. My Beauty Advisor
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Phase 2 Delight & Engage TrishMcEvoy.Com
49. Tutorial Central
Carolina’s Cat Eye Features'
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Phase 2 Delight & Engage TrishMcEvoy.Com
50. Planner Builder
Gigi’s Planner Features'
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Phase 2 Delight & Engage TrishMcEvoy.Com
51. Virtual Makeover
Features'
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Phase 2 Delight & Engage TrishMcEvoy.Com
52. Staying on the cutting edge
The Next Big Things'
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Phase 2 Delight & Engage TrishMcEvoy.Com
53. Search Engine Optimization
Track Keywords'
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Phase 2 Delight & Engage TrishMcEvoy.Com
54. Website Metrics
Tools'
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Phase 2 Delight & Engage TrishMcEvoy.Com
55. Monthly Website Report
Metric Success Report Competitor Report
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56. Social Media Website
Ratings and Reviews
My Beauty Advisor
Tutorial Central
Blog Planner Builder
E-mail Virtual Makeover
57. Reach Interact
Delight Engage