Personal Branding Training Course. My persentations usually have very little text. Attending training sessions is therefore necessary. If you have any questions or would like to have more information please contact me

1. Program
Professional Development - Personal
Branding
Georgina Barquín Rotchford

2. Effective Presentations
What is it for?
Achieving personal and professional
goals through differentiating yourself
from others
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3. Effective Presentations
Definition
“ Your personal brand is the positive
image others have when thinking of you. It
is what you represent to others, your
values, skills and actions that are
associated to you”
Material Georgina Barquín de Smartlife

4. Effective Presentations
Definition
Everything you do and say helps others have a specific perception of you
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5. Effective Presentations
Differences
BRAND
PERSONAL BRAND
Is made or produced
Is shaped by other people’s
perception
Personality
A product with a value
Can be sold, bought or changed
Objetive: have a great number
of people agree on what you
represent for them.
It must be real, clear and simple
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6. Effective Presentations
Johari window
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7. Effective Presentations
VAlues
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8. Effective Presentations
Fruit of success
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9. Effective Presentations
Wheel of life
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10. Effective Presentations
Personal Brands
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11. Effective Presentations
Elevator Speech
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12. Effective Presentations
Purpose
• Having a clear idea of what you have to offer,
how you do it and how others benefit from
your service.
• You can share it
• You can use it as a means to motivating
yourself and adding to your self confidence
Material Georgina Barquín de Smartlife

13. Effective Presentations
Elevator speech
What is it?
A phrase or idea that defines who you work with
and how you help your clients.
Examples
“ Mi company works with small companies that
have difficulties selling their products or services to
other bigger companies”
“We help technology companies use information
effectively so they can achive repeat customers.”
Material Georgina Barquín de Smartlife

14. Effective Presentations
Questions for elevator speech
Who do you offer your services to?
How do you help your clients?
Why do they contract your services?
What needs do you cover for them?
Put it in emails, letters, etc
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15. Effective Presentations
Example
Differentiating elements:
Apart from being bilingual (English and Spanish) and having lived in 4 countries, I
have an innate ability to connect with people from all walks of life (from prisoners
to elite footballers and CEOs). I develop strong, open work relationships where my
clients feel stimulated, comfortable and safe to share confidential information on
their objectives, fears, limitations and strengths. My coachees and trainees very
often become fully engaged and committed to pursuing clear and compelling
visions achieving high standards and ambitious goals. Everything I learn from them
and their experiences helps me enrich my Business Skills courses with real life
examples and content. My insatiable passion for learning- I am an avid reader and
read about 40 business books a year- is a perfect complement.
Over the years I have accumulated over 12,000 hours of executive training
experience of which 1,500 have been on Business Skills and developing business
competencies.
Material Georgina Barquín de Smartlife

16. Effective Presentations
Value Proposition
A VP offers tangible and measurable results
Your offer is SIMPLE a tool. Your clients want to hear about the
RESULTS they will obtain when they work with you.
Comparing intangibles is difficult
Combina resultados obtenidos con historias reales
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17. Effective Presentations
Value Proposition
Examples of what potential clients want to hear
- Increase profit or income
- Cut costs
- Improving operating efficiency
- Revitalize the organization
- Improve customer loyalty
- Improving response times
- Decreasing risks
- Shorter cicles to market
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18. Effective Presentations
Value Proposition
Example:
We reduce personnel by 33 percent maintaining the same rythm and quality.
We increase productivity by 33% reducing the amount of time the Board
spends managing conflicts and creating processes that improve operating
efficiency.
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19. Effective Presentations
Trust
TRUST
Credibility
Mainster.
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+
Reliability
Self-Interest
=
+
Liking

20. Effective Presentations
Other tecniques
NOSE
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21. Effective Presentations
Other Techniques
Golden Circle
S Sinek
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