This document provides details about several music videos and their credits. It discusses the music video for Miley Cyrus' "We Can't Stop", including its controversial performance at the 2013 MTV VMAs. It also summarizes information about the music video directors Grant Singer and Melina Matsoukas, and videos they have worked on like The Weeknd's "The Hills" and Beyoncé's "Pretty Hurts". Finally, it mentions some background about record labels RCA and Republic Records and artists they have worked with.
3. WE CAN'T STOP: CREDITS
• Director: Diane Martel
• Diane Matrtel has a strong portfolio of pop stars she has worked with including Nicki Minaj
and Beyoncé. A notable example of her work includes another controversial music video for
Robin Thickes 'Blurred Lines' which featured nude girls dancing and being objectified.
• Director of Photography: Olivia Malone
• Editors: Nick Rondeau and Paul Martinez - for Arcade Edit
• Production Company: Black Dog Films
• Producers: Coleen Haynes, Executive Producer: Gina Harrell,
• Video Commissioner: Camille Yorrick - for RCA
• Record Label: RCA
• Popular music videos produced for stars such as Chris Brown and Britney Spears
4. MTV VMAS: AUGUST 2013
• On August 25, 2013, Miley Cyrus was the most talked about
celebrity in the world. She became the subject of media
attention and scrutiny after a controversial performance at the
2013 VMA awards in New York.
• The performance began with Cyrus performing “We Can’t Stop”
in a bear themed costume. Following this, Robin Thicke entred
the stage and Cyrus stripped down to a skin coloured two piece
outfit.
• “Cyrus subsequently touched Thicke’s crotch area with a giant
foam finger and twerked against his crotch” – Daily Mail
5. VMAS: THE AFTERMATH
• After Miley Cyrus performed her hit single ‘We Can’t Stop’ in a controversial manner
at the VMA’s, she was considered as one of the most talked about people on the
planet.
• The performance generated 306,100 tweets per minute on twitter, breaking the
record for the most tweeted-about event in the history of social media. The previous
record, held by Beyoncé for her Super Bowl halftime show generating 268k tweets
per minute.
• The event shot Miley Cyrus’ single to the Number 1 spot.
• As this was such a controversial performance which related heavily to the themes
shown in the music video, the video today stands out as one of Miley Cyrus’ most
notable.
6. RCA – RECORD LABEL
• RCA are a record label which have produced the music for artists which are signed
to it. These include, Sia and Britney Spears.
• When looking at the artists who are signed to this label, it is evident that they all
have music videos which stand out and have excelled.
• For example, in 2004, Britney Spears released the single ‘Toxic’. Although the music
still was a Number 1 in the charts. It would be unfair to say that the music video
didn’t contribute to this. In a world where we did not have YouTube or common
access to the internet, Toxic was still an iconic music video and is voted one of the
best even to this day. This is due to its wild themes and comical vibes.
• Another more recent video to come from a RCA artist was Sia’s Chandelier. This
music video is one of the most watched of all time with over 1 billion views on
YouTube alone.
8. THE HILLS: CREDITS
• Director: Grant Singer
• Grant Singer has produced many videos for The Weeknd,with The Hills being the most
popular he has produced. Other music videos include stars Sky Ferreira and Travi$
Scott.
• Producers: Nathan Scherrer
• Nathan has produced several music videos in his years working in the industry. Another
one of his most notable, and my personal favourite is his 'Where Are U Now' by Justin
Bieber. This was an extremely creative video in which the publicised able to take frames
from the video and draw over the production.
• Record Label: Republic Records
9. DIRECTOR: GRANT SINGER
• Grant Singer is a relatively new director in regards to other directors that I have
studied. His first music video in 2012 was for an American rock band which had only
formed one year earlier. The video did well, earning over 1 million views on
YouTube. This started Grant Singer's career off well with now 31 directing videos
under his name. The most popular of these were released in 2015 for
contemporary R&B and pop singer The Weeknd.
• The Hills was the first video to be released for The Weeknd by Grant Singer. It was
also the music video which I studied in my timed analysis. The video generated
international success and also went on to become one of the most watched music
videos of 2015. The music video received over 500 million views and 2.5 million
likes. As a result of this, Grant then went onto direct both Can’t Feel My Face and
Tell Your Friends.
• Can't Feel My Face received over 348 million views and Tell Your Friends only
managed 25 million. However this is still more than most artists.
11. PRETTY HURTS: CREDITS
• Director: Melina Matsoukas
• Popular music videos include those for several female pop stars. Melina’s Videography
includes We Found Love by Rihanna and Just Dance by Lady Gaga.
• Director of Photography: Jackson Hunt and Darren Lew
• Editor: Jeff Selis
• Also worked alongside Melinda on Rihanna’s We Found Love (2011)
• Production Company: Prettybird
• Has a large videography of 75 videos for pop stars Gwen Stefani and Beyoncé
• Choreographer: Frank Gatson Jr.
• Executive Producer: Candice Ouaknine and Kerstin Eehoff
• Record Label: Columbia
12. DIRECTOR: MELINA MATSOUKAS
• Melina Matsoukas started her career as a director in 2002, when she directed the
music video for The Ying Yang twins. The music video gained over 6 million views
on YouTube when it was published onto the site in 2007. This was because
YouTube was only created in 2005.