Plantobuy enables consumers & retailers around the globe to get together based on intelligent matching of needs, offerings & timing. Plantobuy utilizes social networks in a unique way enriching consumer’s decision making process with an invaluable feed: advice from ‘people you know and trust’.

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An innovative SOCIAL COMMERCE service
19080633-269f-463f-ad78-7b98802425f2
Executive summary
April 2013, Intelligent Markets S.A.
plantobuy.com

2. Intelligent Markets SA // plantobuy.com April 2013 19080633-269f-463f-ad78-7b98802425f2
Social commerce platform
Targeted offers, social advice & highly
related, rich-media content with full
anonymity
Plantobuy.com the concept
Consumers
Our users: Millions of
interconnected users planning buys &
searching for better offerings, new
deals, new devices or services
Corporations, Retailers
Our customers: retailers &
corporations across a wide range of
products and services, from small shops
to megastores and service providers.
Typically interested in subscription
services for intelligent, interactive
advertisement

3. Intelligent Markets SA // plantobuy.com April 2013 19080633-269f-463f-ad78-7b98802425f2
Plantobuy.com the concept
Consumers: a new type of SHOPPING ADVISOR
A free service for consumers offering a range of new capabilities:
 Social advice feed, integrating Facebook, Twitter, Google+, Email
 Targeted & Personalized offers, according to their buying plans
 Highly-related, rich-media content, including ‘interactive’ ads
Retailers: a powerful CAMPAIGNING PLATFORM
Includes ‘offers factory’ and advanced functions enabling a retailer
to:
 Target customers according to their buying plans
 Get promoted via personalized offers, video ads, product sponsorships
 Achieve significant social-media effects
 Get feedback, insight & analytics on each promotional activity
View intro (consumers)
View intro (retailers)
A new SOCIAL COMMERCE platform promoting
effective communication (a) between consumers and
corporations (b) among consumers via the
ask.your.networktm concept
1. Consumers register their buying plans & gather social advice/ opinions
2. Retailers target anonymous buying plans, with offers & promotions
3. Consumers trigger communication with retailers

4. Intelligent Markets SA // plantobuy.com April 2013 19080633-269f-463f-ad78-7b98802425f2
Starting now with more than
3,500 active buying plans!
Plantobuy.com current state

5. Intelligent Markets SA // plantobuy.com April 2013 19080633-269f-463f-ad78-7b98802425f2
Current state & short-term plans
Full commercial beta: 05/2013
The complete platform, including retailers self-service admin portal.
Retailers will be able to register and perform actions such as:
 Buy, renew & manage subscriptions
 Create & manage campaigns & offers
 Monitor user’s activity, analyze performance & feedback
UK release: next phase
Execute marketing plan for expansion in the UK market:
 Specialized social campaigns, targeting UK residents
 UK Sunrise program for local retailers
 Perform direct mail campaigns
 Establish key-partnerships with megastores & malls
View our team-video
The company: Intelligent Markets SA (founded 08/2012).
Plantobuy.com, the first service to be released, is currently
available to consumers in open-beta mode and to retailers
via the Sunrise program (Greece & Cyprus).
 Version 1.0 implemented
 Company Established
 Full launch: 05/2013
Intelligent Markets SA, with
Initial capital €60,000
Released on 22/03/2013 in
open beta mode, Greece &
Cyprus
Full version including admin
portal for retailers and
corporations
For more info about the company and the team please browse
plantobuy.com/about

6. Intelligent Markets SA // plantobuy.com April 2013 19080633-269f-463f-ad78-7b98802425f2
At a glance
Objectives
1
2
3

7. Intelligent Markets SA // plantobuy.com April 2013 19080633-269f-463f-ad78-7b98802425f2
Differentiation & innovation points
ObjectivesPlantobuy.com is a social commerce service and more; much more.
(a) The ASK.YOUR.NETWORKTM concept
A powerful social utility enabling consumers to gather opinions, comments & ideas from people they know and
trust. With a click of a button, a user can ask (a) Facebook users (b) Selected Facebook friends (c) Twitter
followers (d) specific friends via e-mail or any combination of the above. The process is easy and fun, resulting in
easy-to-read purchasing hints, statistics, recommendations & trends.
(b) Personalized OFFERS
In absolute contrast with the *deal* range of services, plantobuy.com does not reproduce junk offers. We believe
in personalization and intelligent content delivery. Plantobuy.com enables highly targeted/ personalized offers on
exactly what you need, when you need it and with full anonymity. Our users will be able to select the offers they
find interesting and unveil personal data only to the retailers they select.
(c) WIDE RANGE of products/ services
Plantobuy.com enables registration and administration of virtually any buying plan across a large number of
heterogeneous categories (more than 200). In practice this means that consumers can do actual purchasing
planning & budgeting for all personal, family and small business related expenses. Plantobuy.com also acts as a
management tool for scheduling & administering spending.
(d) RICH, INTERACTIVE ADS
Users get access to an ‘endless’ feed of rich video content, including ads, all highly-related with the actual/
selected plan. Plantobuy.com redefines the advertising model known so far: users are being served with highly-
related ads, they can watch only those of interest, and they can submit feedback to the advertiser! Anonymously!

8. Intelligent Markets SA // plantobuy.com April 2013 19080633-269f-463f-ad78-7b98802425f2
Expansion planning
ObjectivesWe are in search of funding in order to execute our aggressive marketing plan,
proceed with further product development, and quickly expand across Europe.
More specifically, funding is required in order to:
(a) Proceed with further PRODUCT DEVELOPMENT
Plantobuy already incorporates a range of innovation points regarding prices, social advice, ads
and personalized offers but there are more to introduce: we do have a large queue of additional
functions/ packages/ applications across a number of devices which will keep us way ahead of
any competition. Parallel development is required and thus we seek funds for outstanding
scientific/ engineering personnel.
(b) Expand across Europe, gradually become a GLOBAL SERVICE
We support this scenario by design – our IT architecture and expensive choices made, ensure we
can easily scale to support exponential user-base growth. Scalable software and intelligent
processes are already there – expansion is only a matter of hardware and human resources.
(c) Support MARKETING & ADVERTISEMENT PLANS
Advertising in both online & traditional media is essential. Plantobuy.com targets an
heterogeneous user-base which can be communicated more effectively using combination of
media platforms.

9. George Krasadakis
Founder, Head of product development
g.krasadakis@plantobuy.com
http://www.linkedin.com/in/gkrasadakis
21 Aigialias & Chalepa | 15125 Marousi | Athens, Greece
T: (+30) 215 5208485 | F: (+30) 215 5208484 | info@plantobuy.com | http://www.plantobuy.com
19080633-269f-463f-ad78-7b98802425f2
Contact
Intelligent Markets S.A.
Online consumer information and marketing platforms
EL800423477