1. Weezer – Undone
Music video, digipack and advert
Roxi, Will, George and Liz

2. The band we have chosen to use is Weezer. We feel that
Weezer are a very conventional rock band but carry some
genre-challenging elements when it comes to their videos.
This can be seen in the song Buddy Holly where the band
re-enacts a scene in happy days (Synergy) and the song
we‟ve chosen Undone – The Sweater Song, where the
entire video has been done in one shot. This gives us the
opportunity to create a digipak for a very-conventional band
which also allows us to experiment and be creative with the
video itself.

3. Our average target audience member is a male teenager,
between the ages of 16 and 19 as this was the average age
given by people who answered our survey. They are fans of
alternative, indie and rock music, as these genres are all fairly
similar and were the genres that the most amounts of people
who took the survey said they liked. Of the people we surveyed,
most people answered that they watch 0-4 music videos a week,
so our average audience member would not be a person who
watches loads of music videos, but when they do they do not
mind whether or not a music video has a storyline. They do not
like music videos to outlast the length of the song, and they like
music videos to have comical and humorous aspects, as well as
video of live performance of the song. From the survey
responses it would appear that our average target audience
member would be interested in watching a music video if there
was something unique or special about it that would appeal to
them. Examples of bands that they listen to are Weezer and
Radiohead.

4. Begins with the drummer sat alone, throughout the instrumental intro to the song
the band set up their instruments.
Throughout the song we see the band at different stages in their careers.
There are 4 sets:
• 1. The garage
• 2. A recording studio
• 3. Green screen TV show room
• 4. On stage, live performance
Our music video shows a band‟s rise to fame. It begins with a band performing their
song in a garage. One long smooth shot twists around the band as they perform.
We then cut to the studio, where the band is recording their song – one of them is
playing the guitar and the others are at the mixing desk. Next we see them having
their pictures taken up against a brick wall, fast editing shows them in different
poses. After the photo shoot they are shown preparing to go on a chat show called
“Rockstar Hour”, when they go on there is a montage of different TVs being turned
on and tuned in to the interview. Finally we see them performing the last part of their
song at a live venue. When the song ends they walk off camera in the garage which
shows that the video was just a distant dream of fame which every garage band
seeks.

5. 1st draft Rough prototype
Outside Outside
Inside Inside

6. Shooting Schedule
Client: Weezer
Project: Undone – The Sweater Song
Time Activity Location Cast/Crew Resources Shots
9:00 Collect equipment York College Camera, tripod N/A
9:15 Shooting for recording studio scene York College – Camera, tripod, musical 1-2
(0.51-1.16 ) Recording instruments (guitars and
Studio drums) and microphone
10:00 Shooting for photo shoot scene York College – Camera, tripod, Guitar and 3-4
(1.16-1.54) Brick Wall microphone
10:30 Shooting scenes before interview York College – Camera, tripod 1-2
(1.54-2.19) Green screen
room
11:00 Shooting Interview (2.19-3.07) York College – Camera, tripod, table/desk, 1-2
Green screen chairs
room
11:30 Shooting Live performance (3.07- York College Camera, tripod, 1-2
4.06) – Alan microphone, guitars and
Ayckbourne drums
14:00 Shooting opening in garage (0.00- Roxi‟s garage Camera. tripod, 1-2
0.51) microphone, guitars and
drums
14:30 Shooting Ending in garage (4.06) Roxi‟s garage Camera. tripod, 1-2
microphone, guitars and
drums

7. Recording Studio: Green Screen Room:
Garage:
Outside York College (against brick wall) Live Venue:

12. The idea works because we are combining conventional,
genre-specific elements with some unconventional ones
which gives the typical Weezer finish to our promotional
package. We have kept the typical photo-shoot album
cover and live performance of the band, but like the generic
video Weezer releases, it does contain subtle „humorous‟
aspects in the music video too. We have chosen to follow
the style of Weezer‟s promotional package as a standard
because it seems they use it as a guideline for each video
and album, making it only seem a true Weezer product if
we abide by their conventions.