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Digital Marketing in 2013




George Mason University
MSOM 303
September 2012
Today's Goals


Where We Were

Where We Are

What's Next in the Mainstream
But First


      Who Are You?
•   SOM Grad

•   Coach & Judge - SOM498 - 10+ years

•   Silver Beacon Marketing co-founder

•   Google AdWords certified
Where We Were
1995 Births


              Dow Jones Closes Above 4,000
2005 Births
The Marketing Blend
Science Gets Data
Social Now Counts For Search
Device Convergence Complications




               http://www.chipestimate.com/techtalk/images/fig1_070814.jpg
Big Data Today
•   Forget Gigabytes and Terrabytes

•   Netflix Storage = 1 petabyte storage

•   Imgur transfers = 1 petabyte per week

•   Google = 24 petabytes daily
Big Data Next
Exabytes

10 exabytes = all US phone calls annually

But we can capture it all
Big Data Benefits
Marketing Implications
Marketing Implications
Advertising Masked In
Entertainment and Information
Thanks.


Have A Great Semester!

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Digital Marketing in 2013 - September 2012