Zeno’s LinkedIn Leaders Voice is a turn-key reputation management and content marketing product. It allows busy professionals at the C-suite level to massively accelerate their reach and relevancy through targeted content, and importantly build their personal brand in an increasingly digitally oriented marketplace.

1. 1
YOUR PERSONAL BRAND IS YOUR
COMPANY’S REPUTATION

2. 2
It’s risky NOT to have a voice
The lack of presence in social media for CEOs (or anyone
at a senor position) is of paramount concern for the
reputation professionals at Zeno group - in the modern
corporate world you can’t be invisible, your personal brand
is your company’s reputation!
At Zeno we researched over 100 leading brands and have
addressed this issue by looking at an integrated solution
across LinkedIn and Twitter within three core pillars, we call
these the three R’s.
We also found from the research that:
A) CEO’s are largely silent on social media
B) There’s a significant opportunity to amplify your
brands voice through online channels and be one of
the few currently finding their voice and reaching an
audience
1: REACH
Create well optimised integrated LinkedIn and Twitter profiles that are
designed to reach the right audiences at the right time, with targeted
content.
2: RELEVANCY
Content is created with your business vision in mind and the myriad
audiences that you need to communicate with; strategic kinetic and
relevant content that hits the target.
3: REPUTATION
In business your personal brand is crucial to being an effective leader
and keeping your stock high. Your voice has the potential to deliver a
captain of industry position for you and your brand, but it needs a well
thought out cadence of compelling content.

3. 3
90% of ASX 200 CEOs have no
social media presence – which
impacts not only their reputation but
the businesses they represent*
* 2016 Zeno CEO survey

4. 4
What is Zeno’s LinkedIn
Leaders Voice?

5. 5
Zeno’s LinkedIn Leaders Voice is a turn-key
reputation management and content marketing
product.
It allows busy professionals at the C-suite level
to massively accelerate their reach and
relevancy through targeted content, and
importantly build their personal brand in an
increasingly digitally oriented marketplace.

6. 6
Why is it important?

7. 7
It’s no longer an option to NOT have a presence in
social media if you hold a senior position in business
today.
Not having a public opinion on your core
competencies is tantamount to admitting that you
are not qualified to lead.
A meaningful and insightful social presence is de
rigueur for any enterprise professional today.

8. 8
How do I build my
LinkedIn voice?

9. 9
Personal brand and reputation builder
The LinkedIn Leaders Voice is a strategic content
marketing product and is based on the audiences you
need to communicate to. We work with you to clarify
your audience and then create content pillars to match.
We can deliver a monthly strategic content plan or if
you have an internal communications team we offer
robust content strategy and pillars for your internal
team to execute.
3 x curated posts every week
1 x 1500 word article per month
1 x monthly dashboard on the program effectiveness
Also included:
• Strategic content recommendations
• Content pillars and posting schedule
• Cross posting to Twitter
• Tiered programmatic media to boost reach

10. 10
Reporting and optimisation
As part of the ongoing optimisation of your online
reputation, we will deliver detailed monthly reports.
These reports are used by our content specialists to
refine content and target audiences more effectively.
The reports can be used to track effectiveness of your
program and the content created – in addition to
reporting back to the business on key metrics.
What we report on
TWITTER
• Impressions (reach)
• Engagement
• Profile health
• Targeting
LINKEDIN
• Reach
• Profile health
• Engagement (of articles)
• Targeting (of articles)
• Job titles

11. Let’s get started today!
Geoffrey Emerson
Director of digital strategy and innovation
M: 0411 800 300
E: geoffrey.emerson@zenogroup.com