The #Futureof Disruptive Content Marketing
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What does the future of content marketing look like? It is a mix of thinking about what people seek, relevance, context, human behavior, technology, communications and more. It is a holistic practice, where siloes lead to failure and tinkering leads to opening new possibilities. Follow more of the discussion on Twitter #disruptivefm
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The #Futureof Disruptive Content Marketing
- 1. #Futureof Disruptive Content Marketing Geoffrey Colon, Microsoft Search Advertising / @djgeoffe / #DDSUM15
- 2. Hello, I’m Geoffrey Colon… @djgeoffe #DDSUM15 Pre-Order on Amazon
- 3. I’d Like Your Participation Today… @djgeoffe #DDSUM15
- 4. I’d Like You to Share What You Learn… @djgeoffe #DDSUM15
- 5. Because The #Futureof of Marketing In the 21st Century Is About People and Participation… @djgeoffe #DDSUM15
- 6. Because Marketing, Like Life, Imitates Art… @djgeoffe #DDSUM15
- 7. Participation Helps Us All Learn… @djgeoffe #DDSUM15
- 8. We All Participate When We Seek Knowledge… @djgeoffe #DDSUM15
- 9. Which Allow Us To Perform Actions… @djgeoffe #DDSUM15
- 10. Many “Experts” Say These Solutions Can Be Found Via Content... @djgeoffe #DDSUM15
- 11. But We’re Overloaded with Information. @djgeoffe #DDSUM15
- 12. So Let’s Disrupt How We Think About Content Marketing… @djgeoffe #DDSUM15
- 13. The #Futureof Marketing Isn’t Really About “Content”... @djgeoffe #DDSUM15
- 14. Nor Is It About “Marketing”… @djgeoffe #DDSUM15
- 18. Our Wants, Needs, Feelz, Frustrations… @djgeoffe #DDSUM15
- 19. Our Place In The World. @djgeoffe #DDSUM15
- 21. So How Do We Connect In a World of Abundance? @djgeoffe #DDSUM15
- 22. To Define OUR Future? @djgeoffe #DDSUM15
- 24. Authenticity… Authenticity is the degree to which one is true to one's own personality, spirit, or character, despite external pressures. A lack of authenticity is considered in existentialism to be bad faith. @djgeoffe #DDSUM15
- 25. How Do We Show Authenticity? @djgeoffe #DDSUM15
- 26. Storytelling meets Participation meets… Storytelling was an ancient form of sharing. We had to share in order to survive. Our past is prologue. @djgeoffe #DDSUM15
- 27. Storymaking via Actions Made By Groups of People… Real Life Examples: #DDSUM15 #OccupyWallStreet #Ferguson #BlackLivesMatter #NoSyrianRefugees #Anonymous #GrowthHacking #LeanStartup #disruptivefm #PPCChat “We use other people's brains to navigate the world: to acquire skills and practices, and to access knowledge systems of long-dead strangers. We call this 'culture'.” ― Mark Earls @djgeoffe #DDSUM15
- 28. When We Communicate We Must Think of Groups Rather Than Individuals… CMO Chief Digital Officer Marketing Director Marketing Manager Search Marketing Manager Social Media Manager Marketing Department Digital Marketing Team Search Engine Marketing Team Paid Advertising Team Social Media Marketing Team @djgeoffe #DDSUM15
- 29. Reaching These Groups Not Using “Spray and Pray…” @djgeoffe #DDSUM15
- 30. Because There Is A Better People-Centric Way… @djgeoffe #DDSUM15
- 31. Storytelling Has Convinced Us That Quantified Amplification Works… @djgeoffe #DDSUM15
- 32. The Biologically Rooted Process Is Working… @djgeoffe #DDSUM15
- 33. But We Can Disrupt Such Thinking Because We Can Connect With Our Desired Audience… @djgeoffe #DDSUM15
- 34. By Creating New Categories That Didn’t Exist… @djgeoffe #DDSUM15
- 35. With A Multitude of Holistic Behaviors… @djgeoffe #DDSUM15
- 36. In Order To Differentiate Ourselves… @djgeoffe #DDSUM15
- 37. From All of the Noise and Clutter. @djgeoffe #DDSUM15
- 38. What Do All of These Individuals Have in Common? @djgeoffe #DDSUM15
- 39. The 10,000 Hour Rule: @djgeoffe #DDSUM15
- 40. The 10,000 Hour Rule Isn’t About Practice As Much As Tinkering: @djgeoffe #DDSUM15
- 41. The Most Notable “Tinkerer” Creations: @djgeoffe #DDSUM15
- 42. The Most Notable “Tinkerer” Content: @djgeoffe #DDSUM15 American Express Open Forum Beats by Dre on Instagram Behind the Scenes: Surface Pro 3
- 43. The 10,000 Hour Rule: Content Marketing Isn’t About Hitting a Switch Toward Success. It is Hours of Tinkering Toward a Zero End Goal. Ongoing Customer/Context Relationship Management @djgeoffe #DDSUM15
- 44. What 5 Diverse Factors Can Help Us Create People-Centric Content in the Future? @djgeoffe #DDSUM15
- 45. Summary: The #Futureof Content Marketing Begins w/ Understanding… @djgeoffe #DDSUM15
- 46. Summary: The #Futureof Content Marketing Understands Culture… @djgeoffe #DDSUM15
- 47. The #Futureof Content Marketing Redefines Success Measurement… @djgeoffe #DDSUM15
- 48. The #Futureof Content Marketing Is Holistic By Design Using All Tools… 1. Search 2. Social 3. Email 4. Events 5. Influencers 6. Video 7. Thought Leadership 8. Customer Listening @djgeoffe #DDSUM15
- 49. The #Futureof Content Marketing Lesson: Learn, Unlearn and Relearn… @djgeoffe #DDSUM15
Notas do Editor
- How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
- How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
- How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
- How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
- How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
- How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
- How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
- How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
- How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
- How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
- How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
- How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
- How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
- How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
- How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
- How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
- How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
- Maslow’s Hierarchy of Needs
- Maslow’s Hierarchy of Needs
- How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
- How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
- How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
- How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
- How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
- In order to be shared, things need to be seen Things need to be shared based on weak ties
- In order to be shared, things need to be seen Things need to be shared based on weak ties
- In order to be shared, things need to be seen Things need to be shared based on weak ties
- How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
- How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
- How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
- In order to be shared, things need to be seen Things need to be shared based on weak ties
- How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
- How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
- How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
- How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
- How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
- How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
- How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
- How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
- How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
- How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
- How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
- How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
- In this world of audience fragmentation, the foundation of marketers’ media strategies will have to be built first on finding, aggregating and communicating with specific people, not funding specific content. Without the attention certainty that monopoly distribution played in analog media, it won’t be good enough in the digital world to base the foundation of a media strategy around picking great content. Media buying will look more like requests for very specific types of consumers, and the content or context will become much more secondary. In fact, as has happened in search and online display, media buying overall may become much more about looking for specific types of audiences and specific desired results, and content and context might fall entirely out of the order.
- How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
- How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
- How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
- How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.
- How do you find your core group of early adopters who will be your most loyal customers? How do you use analytics as a core part of your planning and results measurement strategy? While content may be king, distribution is queen and guess what piece yields more power on the chess board? When and where do you invest in search engine marketing and paid social ads to help with conversion rate optimization? Real decisions are not made solely from the logical areas of your mind but the emotional areas rooted in biology and evolution. How are you using “sight, sound and motion” to connect with customers so they can ingest content in an emotionally resonant form that is most friendly to their learning/adoption style? How to make your organization more disruptive while being more disciplined in your marketing approach whether you are a growth hacker or a CMO.