Why do you have to rely on "media" when media itself has been co-opted due to technology? In this presentation from Geoffrey Colon, author of the book Disruptive Marketing and a communications designer at Microsoft, learn some of the tools you can use to bypass traditional media and build your own organization into the media producing powerhouse it was meant to be. Questions? Ask Geoffrey on Twitter @djgeoffe or visit him at http://geoffreycolon.net

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Producerism and Being Your
Own Media
Presented by: Geoffrey Colon - @djgeoffe

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Geoffrey Colon
Sr. Product Marketing Manager, Bing | Microsoft
Professional Background
Family:
Allison
Olive
Matilda
Author
 Disruptive Marketing
Podcaster: Disruptive FM
@djgeoffe

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The World We Live In
• A World With No Rules
• Non-linear
• Too many content marketers
• All of Us are “Media”
• Apps and Hardware Make It Possible To Create and Share
Anything (at Anytime)
• Perfection holds us back
• Filter bubble ecosystem means we create for algorithms

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The World We Live In

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The World We Live In

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THE DISRUPTION OF MEDIA
Producerism

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This Is What It Used To Take To Be
Media

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This Is What It Takes To Be Media Now

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This Is ALSO What It Takes To Be
Media Now

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What Prevents Us From Taking This
Step?

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Skillset? Or Mindset?

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TYPES OF CONTENT
Producerism

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Branded Content vs. User Generated
Content
• The landscape is riddled with content. So how do you
make yours stand out?
• Better yet, how do you produce it?

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Branded Content

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User-Generated Content

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HOW TO MAKE CONTENT
Producerism

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Three Elements
Sight Sound Motion

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Various Formats To Choose

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Don’t Get Comfortable: Disruption is
Around The Corner

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Video: Motion
• The landscape is riddled with content. So how do you
make yours stand out?
– Be real, leave in the mistakes
– Come up with a template
– Remember that 65% now watch video with no sound on
Facebook

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Video Democratization: Motion
• Padcaster
• iOgrapher
• Facebook Live
• Snapchat
• Instagram
• Periscope

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Video Editing Apps: Motion
• iMovie
• Facetune
• Enlight
• Videoshop
• Afterlight
• VHS Camcorder / Retro VHS / VHS Cam

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Audio: Sound
• The landscape is riddled with content. So how do you
make yours stand out?
– Consistency
– Intros/Outros
– Podcasts have grown 24% YoY in listenership

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Audio Democratization: Sound
• Spreaker
• Razer Synapse
• GarageBand
• Audacity

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Music: Sound
• The landscape is riddled with content. So how do you
make yours stand out?
– Playlists on themes, moods, movements

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Music: Sound

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Writing/Photography: Sight
• The landscape is riddled with content. So how do you
make yours stand out?
– Long articles with images perform better than listicles
– Platform is key (Medium, LinkedIn, Wordpress)
– Headlines/Titles!!!

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Photography Democratization: Sight
• Snapseed
• VSCO
• Filterstorm Neu
• Enlight
• Replay
• Simply B&W
• Instagram

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Analog
• The best form of “digital” is now analog…

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Put It All Together In The Mix

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Deploy

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Guidance: Don’t Strive for Perfection
• The content people see today will be erased by
tomorrow in their memory (newsfeed culture)
• Poorly produced content can perform well because it
grabs the attention of the human condition of being
flawed
• This is why some people will literally misspellll
tweets
• Be flawsome, tinker, make mistakes

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Now Get Busy Creating – Thank you!
• @djgeoffe on Twitter
• Geoffrey Colon on LinkedIn
• djgeoffe on Instagram/Snapchat
• Purchase my book Disruptive Marketing on
Amazon.com