'Location, Location, Location' - Location Matters Seminar 29 Mar 2012
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Presentation Title: ‘Location, Location, Location’ My presentation is covering the trends in mapping and location intelligence. This is a non-technical presentation with the aim of providing a foundation for this ‘Location Intelligence’ session, as well as an overview to Bing Map solutions.
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'Location, Location, Location' - Location Matters Seminar 29 Mar 2012
- 1. Vikas Arora Bing Maps SSP 2011 MAPS
- 6. 70-80% of business data has a geographic content Bing Maps helps you visualize critical business data Supply Chain Business Intelligence Customer Locations
- 10. A Comprehensive Solution for Enterprise Technology You Can Trust • Deliver Business Value • Makes New Things Possible
Notas do Editor
- Outline how mapping has changed from just finding a store or finding a restaurant or hotel.These basic services still have their place but consumers are seeking more from their search results.Many organisations fall into the trap of basic locator services and fail to move beyond that. There is a greater need for data accuracy, image clarity and functionality from consumers from both the web and mobile experiences.
- There is a shift in the implementation and integration of maps into web portals.Integration of maps is becoming ever more challenging as the demand to see more is becoming greater.We are seeing more and more GIS players such as ESRI, OS etc integrating traditional platforms with dynamics interactive maps.Dependency on maps is far greater than ever.
- The need to see more information is growing and the dependency on this information is on the increase. Consumers wish to see more - location data - local attractions, attributes, destination data relevant to the application - travel information - BI data Wish to see more is not confined to the content visible on the mapBetter geocodingGreater image clarity and accuracy
- Growth in Social Media has provided opportunities for diversified use of maps.Social medium has evolved: 2way and no longer 1 way.As such the drive to better understand the location impact of sharing is even greater – Virtual Feedback forumsIP address mappingTwitter Activity on mapsFourSquare Communities – checking in checking out.Global Community has become ever more local.Use of GIS in Media has also grown extensively – location relevance for news, crime mapping,
- 70-80% of data has a geographic context to it.This can be things like:Supply chain dataStore locationsCustomer locations- We will see that as mapping continues to expand into everyday business applications that these applications will need to be accessible through mobile devices.
- Personalisation of maps has grown to provide the consumer with a better user experience but also to enable to the enterprise to enhance their brand awareness.Mapping tools need to be flexible to allow for easier integration of data whether the solutions are internally focused or external.Integration to other technologies has become ever more important and orgs need to consider the following when developing technologies: - mobile technologies - Cloud solutions - Browser independencies - corporate infrastructure
- The use of mobile devices has grown over the last 10 years and the devices have evolved to provide access to greater information whilst on the move.However the use of mobile should not be confined to just the device. In its true form the use of the term mobile should be directed to the individual. Therefore access to information regardless of location or device has become ever more imperative.The device should be treated merely as a means of accessing the information on the move. The impact of mobile has been immense on mapping techs. We see use of mapping on the move even greater in the forthcoming years requiring the platforms to cater for this shift without comprising traditional desk use.
- The boundary between Personal Navigation Devices and Smartphones is blurringLocation Based Advertisement is becoming a realityGrowth in location based services especially within the fleet tracking industry is expected to grow by 20% over the next 4 years.
- Purpose of this slide: Closing slide.Customization: Change the text at bottom of slide to suite your audience.