Spatial Networking enables real-time collaboration and communication with those in your immediate vicinity, even if you don’t know them.

1. Spatial Networking Michael Metcalf Product Management, User Location Yahoo! Geo Technologies

2. What I’ll talk about… +

3. Spatial Networking?

4. Spatial Networking enables real-time collaboration and communication with those in your immediate vicinity, even if you don’t know them.

5. Technology!

6. In Q2 2010, 19% of Mobile Devices Sold Worldwide were Smart 6% Android & iPhone OS 13% Other Smart Phones 81% Feature Bloomberg 8.12.10

7. …but Growing Fast +50 % # of Smart-phones +32 % % of All Mobile phones Q2 2009 – Q2 2010 Bloomberg 8.12.10

8. By 2011, 80% of Mobile Devices will have GPS 80% iSuppli 7.19.10

9. In 2015… 700-800 million smartphones will be sold worldwide 5 billion people on earth over age 15 ~2 billion of whom will have a smartphone purchased in the previous 3 years 4200% increase in LBS mobile marketing IDC 9.10

10. In other words, we will know where you are.

11. 1 Where You Are

12. Some Definitions… Locations You Care About Physical Locations Declared Locations Check Ins

13. Foursquare is adding 1 Des Moines worth of users per month.

14. This is Des Moines.

15. Foursquare Growth pathawks

16. According to Foursquare, Des Moines is very close to The Middle of Nowhere.

18. Middle of Nowhere… RAYGUN Design

19. Social LBS is hot in 2010, but… …only 1 in 25 Americans have tried it …only 1 out of 100 use them weekly …70% are age 20-35 …80% of users are male Forrester Research 7.2010

20. Location Based Services are not inherently social.

21. So let’s focus on Physical Locations

22. fensterbme

23. Photography Disco Lover Vegetarian Cyclist Lisergia, Mpozzobon, gruesome

24. mapmeet

25. kordite

26. donut2d

27. Roadside America

28. webwalker

29. SF CycleTracks

30. shopkick

33. +

34. Time + Place = Location History

35. Google Latitude

36. PlaceTrack

37. 6,000

38. = the number of LBS apps available on iPhone. iSuppli 7.19.10

39. Location History, a Personal Utility

40. Social Location History Sept 29, 2004

41. Maintaining a personal location history service will be a mainstream utility. 1

42. 2 Psychographics of Place

43. The best companies will use location history to learn more about how our movements, behaviors, and preferences imprint the space around us.

45. Local

46. Eitherwalkingsf

47. Sportacular Check In

48. mapmeet

49. mapmeet

50. mapmeet

51. sfagogo

52. dphiffer

53. Exit Strategy NYC

54. Photographer Disco Lover Vegetarian Cyclist

55. Vegetarians Disco -ers Cyclists VW Spider Sculpture Enthusiasts

56. 2 As we move through space, we define places with our behaviors and preferences. In turn, every place is imprinted with our psychographics.

57. If the places we go reflect our interests… …then we often have something in common with those in our immediate proximity.

58. 3 Those Nearby

59. Who is Near You Right Now… Unknown Known Unknown Known (Can’t remember their name) (Me)

60. get a different HELP? perspective Local INFO Transit tips BuildCriticalMass communicate play uncover what you can’t see

61. HELP? 3

64. You people should talk.

65. 3 BuildCriticalMass

66. vermininc

67. Slugs & Casual Carpools

68. prasenberg

71. 3 communicate uncover what you can’t see

72. LoveGetty

73. hyperbolation

75. shehan

76. MessageParty

77. Qilroy

78. LoKast

79. Nokia Instant Communicator

80. Apple iGroups?

81. 3 Local INFO Transit tips

82. articnomad

83. BlockChalk

84. Foursquare Tips

85. mvjantzen

86. wctc

87. mr_t_in_dc

88. sp8254

89. Where’s My %$#@ Umbrella? Where’s My %$#@ Umbrella?!

90. 3 get a different perspective

91. Water buffalo. What’s going on up ahead? almostinfamous

93. rickyromero

94. MouseWait

98. dey dawilson

99. Flash Mobs gdudg

100. You probably have something in common with those around you. 3

101. 4 Spatial Privacy

103. Learning from (Location) History

104. Flavors of Spatial Privacy Avoid Obscure Check Out

105. Privacy 4 Avoid Aggregate Personal

107. visualthinker

111. Privacy 4 Obscure Aggregate Personal

116. Facebook Places

119. Neer

120. Location Labs

121. Privacy 4 Check Out

122. biggreymare

123. 4 Privacy is a core feature of Spatial Networking.

124. In Summary…

125. Maintaining a personal location history service will become a mainstream utility. 1 4 3 2 As we move through space, we define places with our behaviors and preferences. Every place is imprinted with our psychographics. You probably have something in common with those around you. Privacy is a core feature of Spatial Networking.

126. Thanks!

127. Contact Twitter Geocalf Yahoo! metcalf@yahoo-inc.com LinkedIn linkedin.com/in/michaellmetcalf