How can we design with and for language, to foster innovation and systemic change? This talk will explore the potential and capability of language, from the design of an interface to the one of complex socio-economical systems.
This talk wants to bring awareness on the impact we have as designers to shape the language that people use with devices and within organisations.
3. And now have I put in here, as thou
seest, with ship and crew, while
sailing over the wine-dark sea to
men of strange speech, on my way
to Temese for copper
Homer. The Odyssey with an English Translation by A.T. Murray, PH.D. in two volumes. Cambridge, MA., Harvard University Press; London,
William Heinemann, Ltd. 1919
11. Syntax is the study of sentences and their
structure, and the constructions within
sentences. Syntax tells us what goes where in a
sentence and how we should say things correctly.
Syntax
1
14. “Amazon Echo is magical.
It’s also turning my kid into
an asshole”
Hunter Walk
15. Argument = war
The importance of metaphors
Your claims are indefensible
He attacked every weak point in my
argument
His criticisms were right on target
I demolished his argument
I’ver never won an argument with him
You disagree? Okay, shoot!
Metaphors We Live By George Lakoff and Mark Johnson. Picture: Marina Abramovic
16. On what extent
the language we speak with
machines will mirror or
influence
the language we speak
with our peers?
17. Semantics is primarily the linguistic, and also philosophical
study of meaning.
It focuses on the relationship between signifiers—like words,
phrases, signs, and symbols—and what they stand for,
their denotation.
Semantics
2
18. Yahoo developed a BOT that is
able to catch online abuse
https://www.technologyreview.com/s/601949/yahoo-has-a-tool-that-can-catch-online-abuse-surprisingly-well/
21. How will we design the
machine language to go
beyond syntax and grasp also
semantics?
22. Sociolinguistics is the descriptive study of the effect of
any and all aspects of society, including cultural norms,
expectations, and context, on the way language is used,
and the effects of language use on society
Sociolinguistics
3