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Societat xarxa: gestió i monitorització

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Introducció a la societat xarxa i a les eines per gestionar-la i monitoritzar-la.
Sessió per la UOC. Març 2009

Publicada em: Tecnologia, Design
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Societat xarxa: gestió i monitorització

  1. 1. gestió i monitorització societat xarxa genís roca genis @ rocasalvatella.com
  2. 2. 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000
  3. 3. 34.7 41.7 41.1 49.9 50.1 62.1 69.8 72.3 75.6 76.9 78.4 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000
  4. 4. 34.7 41.7 41.1 49.9 50.1 62.1 69.8 72.3 75.6 76.9 78.4 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000
  5. 5. 2 4 6 2 4 6 34.7 41.7 41.1 49.9 50.1 62.1 69.8 72.3 75.6 76.9 78.4 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000
  6. 6. 2 4 6 2 4 6 34.7 41.7 41.1 49.9 50.1 62.1 69.8 72.3 75.6 76.9 78.4 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000
  7. 7. mp3 34.7 41.7 41.1 49.9 50.1 62.1 69.8 72.3 75.6 76.9 78.4 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000
  8. 8. 34.7 41.7 41.1 49.9 50.1 62.1 69.8 72.3 75.6 76.9 78.4 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000
  9. 9. 14 16 18 20 22 24 26 28 30 32 34 36 38 40 42 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008
  10. 10. 14 16 18 20 22 24 26 28 30 32 34 36 38 40 42 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008
  11. 11. XT AT 386 486 Pentium 14 16 18 20 22 24 26 28 30 32 34 36 38 40 42 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008
  12. 12. WP 5.1 dBase III+ Office 95 14 16 18 20 22 24 26 28 30 32 34 36 38 40 42 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008
  13. 13. Pentium 14 16 18 20 22 24 26 28 30 32 34 36 38 40 42 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008
  14. 14. 1.565 M 817 M 361 M 36 M Pentium 14 16 18 20 22 24 26 28 30 32 34 36 38 40 42 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008
  15. 15. 102,5 M 140 M 21,3 M 45,6 M 24,7 M 28 M 118 M 100 M 45 M 14 16 18 20 22 24 26 28 30 32 34 36 38 40 42 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008
  16. 16. Hardware Software Xarxes .mhz .com .net TIC Societat de la Informació Societat Xarxa 14 16 18 20 22 24 26 28 30 32 34 36 38 40 42 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008
  17. 17. Els nascuts el 1985 han vist 20.000 hores de televisió , han jugat 5.000 hores amb videocònsoles , han parlat 5.000 hores per telèfon , han enviat i rebut 250.000 missatges 14 16 18 20 22 24 26 28 30 32 34 36 38 40 42 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008
  18. 18. Als Estats Units... Més del 50% dels habitants de 21 anys han creat algun contingut a Internet. i més del 70% de 4 anys d’edat ja han fet servir un ordinador. 14 16 18 20 22 24 26 28 30 32 34 36 38 40 42 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008
  19. 19. 130 M 14 16 18 20 22 24 26 28 30 32 34 36 38 40 42 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008
  20. 20. 14 16 18 20 22 24 26 28 30 32 34 36 38 40 42 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008
  21. 21. El creixement del percentatge de població a Espanya amb accés a Internet de setembre 2006 a setembre 2007 ha estat el més alt de tots els països de la UE . A Espanya es sitúa en un 56,3% de la població, amb un creixement del 17% . Observatorio Nacional de las Telecomunicaciones y de la Sociedad de la Información (ONTSI) ‘ La Sociedad en Red’, Juny 2008 14 16 18 20 22 24 26 28 30 32 34 36 38 40 42 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008
  22. 22. L’internauta espanyol es connecta a Internet 12,1 hores a la setmana, per només 11,7 hores mirant la tele. Mediascope, EIAA (Associació Europea de Publicitat Interactiva) Desembre 2008 14 16 18 20 22 24 26 28 30 32 34 36 38 40 42 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008
  23. 23. El 2005 1 de cada 8 parelles que es varen casar als EUA s’havien conegut per Internet 14 16 18 20 22 24 26 28 30 32 34 36 38 40 42 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008
  24. 24. 14 16 18 20 22 24 26 28 30 32 34 36 38 40 42 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008
  25. 25. Web 2.0 és una avantguarda social no és tecnologia és una resposta a temps de canvis
  26. 26. La tecnologia es popularitza
  27. 27. Els continguts es tornen digitals
  28. 28. Abundància
  29. 29. Socialització
  30. 30. Identitat
  31. 31. “ Ara la societat és una xarxa enlloc d’una estructura : es percep i es tracta com una matriu de connexions i desconnexions” Zygmunt Bauman
  32. 32. “ Fins ara el progrès era una promesa de felicitat universal i duradera (...) però ara representa l’amenaça d’un canvi implacable i inexorable , que lluny d’anunciar pau i repós, anuncia una crisi i una tensió contínues que no permetran cap moment de relaxament” Zygmunt Bauman
  33. 33. A Espanya el 56,5% de la població adulta accedeix a Internet
  34. 34. A Espanya el 34,3% de la població entre 16 i 54 anys llegeix blocs
  35. 35. A Espanya el 13,6% de la població entre 16 i 54 anys comparteix videos a Internet
  36. 36. A Espanya el 20,3% de la població entre 16 i 54 anys comparteix fotos a Internet
  37. 37. A Espanya el 22,5% de la població entre 16 i 54 anys es descarrega podcasts
  38. 69. Cal disposar d’un model de presència a la xarxa
  39. 70. com gestionar-ho ?
  40. 73. eines actituds habilitats
  41. 74. eines
  42. 80. actituds
  43. 81. “ En parte cal oblidar la tecnologia i centrar-se en les relacions i les interrelacions personals”
  44. 84. 1980 1990 2000 2010 1955 1965 1975 1985 4 % 26 % 51 % 19 %
  45. 85. habilitats
  46. 86. saber buscar
  47. 90. “ coche deportivo” coche deportivo OR coupe Aceituna +la española coche +deportivo -diesel coche +deportivo –diesel –4 –cuatro –5 –cinco puertas
  48. 107. saber llegir
  49. 108. RSS
  50. 117. saber escoltar
  51. 118. http://blogsearch.google.com
  52. 121. altres eines
  53. 130. eines actituds habilitats
  54. 131. La presència a Internet d’una institució és la suma del conjunt d’accions que diferents actors desenvolupen a diferents llocs de la xarxa. L’estratègia a la xarxa no queda resolta amb el disseny de la web oficial. Cal gestionar l’entorn digital.
  55. 132. Saber com i on buscar Saber aprofitar els RSS
  56. 133. grcs ! genis roca genis @ rocasalvatella.com

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