This message is about the importance of Measuring Success...but it is mostly about what to do what to do with the success stories you already have and how to approach projects with success in mind. More at http://coreelevation.com/wclax/

3. More than my opinion...

4. More help...
•Makes his own way
•Things he hates
•Bit of BAD ASS

5. @genehammett
•Entrepreneur
•Business Coach
•My Focus
The Story

6. Author...
GeneGeneTheDancingMachine.com
CoreElevation.com/wclax
Today Only

10. What is Important?
Business Owners Survey...

12. The Problem: Your Focus...

13. The Problem: Your Focus...
•Layout
•Fonts
•Colors
Subjective
•WordPress
•Widgets
•Technology
Website

14. “We have always thought of design
as being so much more than just
the way something looks. It’s the
whole thing—the way something
works on so many different levels.”
~ Jony Ives,Apple’s Sr.VP of Design

15. How is your client going to measure you?
You have to define
SUCCESS.

16. “Create a hypothesis. “ ~ Chris Lema
A Web Design Hero knows
what gets measured gets
attention.

17. There are many parts inside
of this...but the key is to find
the RIGHT tool for the job.

18. A/B Testing
Heat Maps
Source: SEOcustomer.com

20. Source: thesaleslion.com
Yo webbie, go beyond the
basics to standout...you know
like a web design super hero.

21. “Create a BLUEPRINT.”
~ Troy Dean
Web Designer Survey...

22. Wanna
Play
a
Game?

23. ‘
BA
A/B Testing

24. A B
A/B Testing

25. A B
Source: LeadPages

26. ‘
BA Be casual. Lose the
jacket...for the right audience.
Source: LeadPages.net

27. Before and After

28. •Case Studies
•Testimonials
•Infographics
Why? Clients & Prospects
Make them shareable...
so... they can be shared.

29. Build it and they will come
You must tell others about
your successes.If you skip PROMOTION, you
will not maximize your
potential.
Put your BIG GIRL panties on
and do it!

31. Web Designer

32. Laser-Focused

33. The Niched Web Designer

34. Wrap Up
•Be Intentional.
•Be Proactive.
•Make it happen.

35. The
Challenge

36. Author...
GeneGeneTheDancingMachine.com
CoreElevation.com/wclax
Today Only