2. Keynote Presentation
Rob Norman, CEO North America and
Interaction Worldwide, GroupM
“Connected Consumers, Connected
Communications”
@robnorman
3. Rob Norman, CEO North America and
Interaction Worldwide, GroupM
Actionable Insights;
2.Immersive brand experiences are central to success
3.That every asset they create needs to be socially enabled and discoverable
to capture consumer intent
4.The data and the ability to buy actual audiences will take a large share of
those transactions currently driven by context
@robnorman
4. “How Can Your Business Capitalise on
The eCommerce Boom”
Steven Noble, Senior Analyst, Forrester Research @snoble_forr
Braedon Lord, CEO, Aussie Farmers Direct
Paul Greenberg, Founder, Deals Direct @PaulsChirps
Simon West, CEO, EziBuy
Theo Noel, Regional MD, Return Path
5. “How Can Your Business Capitalise on
The eCommerce Boom”
Actionable Insights;
•Where Australia is sitting on the world stage of online retailing
•The keys to success in online and multichannel retail
•Key digital marketing trends in online retailing and eCommerce
@snoble_forr @PaulsChirps
6. “Data Benchmarks and Standardisation
of Metrics”
Paul Fisher, CEO, IAB Australia @iabaustralia
Matt Bruce, Managing Director, Media Audience Measurement, APMEA,
The Nielsen Company @mattbruce75
Christian Bartens, Director and Founder, Datalicious @datalicious
Dave Audley, Director or Research and Consulting, Experian APAC
@experianmkt
7. “Data Benchmarks and Standardisation
of Metrics”
Actionable Insights;
2.Where Australia is sitting on the world stage of online retailing
3.The keys to success in online and multichannel retail
4.Key digital marketing trends in online retailing and eCommerce
@iabaustralia @mattbruce75 @datalicious @experianmkt
8. Keynote Presentation
Frank Rose, Contributing Editor to WIRED
and Author of The Art of Immersion
“Why We Tell Stories”
@frankrose
9. Frank Rose, Contributing Editor to WIRED
and Author of The Art of Immersion
Actionable Insights;
2. Why marketers need to surrender the idea that the brand can control the
message.
3. How to get consumers to carry the message for you.
4. The importance of product quality and authenticity that this requires.
(Frank will be signing copies of his book for purchase in the break on the
exhibition floor)
10. “Profiting from Online Video and the
Power of Personalization”
Bismarck Lepe, Co-founder and President of Products, Ooyala
@ooyala
Ricky Sutton, Head of video, New Platforms and TV Team,
Fairfax Media @rickysutton
11. “Who Should Own Your Social Media
Strategy – What To Outsource, What to
Keep In House”
Kate Carruthers, Digital and Community Manager, Genea
@kcarruthers
Brett Clarke, General Manager Sales and Marketing, Wests
Tigers RFL @brett_a_clarke
Scott Nichols, Director, NM Incite Australia
12. “Who Should Own Your Social Media
Strategy – What To Outsource, What to
Keep In House”
Actionable Insights;
2.When you do not have the resources in-house what are the aspects that
are best to outsource?
3.Where and when do the PR and brand responsibilities cross over?
4.What is the cost Vs value? Is it worth it?
@kcarruthers @brett_a_clarke
13. “What The Hell is Social TV And How
Can You Leverage It?”
Jennifer Wilson, Director, The Project Factory
@JenWilsonSydney
Ian Gardiner, CEO, Viocorp @rabbieburns
Craig Page, Social Media Manager, Foxtel @craigdpage
14. “What The Hell is Social TV And How
Can You Leverage It?”
Actionable Insights;
2.Are audiences really using social media while they watch TV and how is this
measured?
3.Which are the most social programmes and are these the most watch shows?
4.If social TV is possible, affordable, easy ... what’s so hard about it?
@JenWilsonSydney @rabbieburns @craigdpage
