Internal presentation at The University College, Howest.

1. What is your personal
social media
strategy?
Gene Vangampelaere – Howest
@vangampelaere

3. Why embrace
social media?
•a low-cost platform to build a
personal brand.
•allows you to engage rapidly
•opportunity to learn

4. Personal &
Private
Personal &
Public
Professional
& Private
Professional
& Public
Finding the
right presence

5. Message
• I want to keep in touch with you.
Tools
• Facebook
Goals
• Brand: show commitment to your
relationships
• Engage: Strenghten your ties
• Learn: keep alert for changes
Finding the
right presence
Persona
l&
Private

6. Message
• I am passionate about ideas and want
to share them with you
Tools
• Blogs, YouTube, Twitter
Goals
• Brand: Become known for your ideas
• Engage: Find new outlets for your
passions
• Learn: Leverage others’ ideas and
viewpoints
Finding the
right presence
Persona
l&
Public

7. Message
• I am a team player, and I want to
collaborate with you
Finding the
right presence
Tools
Profession
al & Private
• Yammer and other corporate platforms
Goals
• Brand: Enhance your image at work
• Engage: Collaborate; boost productivity
• Learn: Leverage your colleagues’ input

8. Message
• I am a competent and growing
professionally
Tools
• LinkedIn, Twitter
Goals
• Brand: build peer recognition
• Engage: Find new opportunities,
show commitment
• Learn: boost industry knowledge,
develop yourself
Finding the
right presence
Profession
al & Public

9. Google yourself
• do it regularly and compare with peers
Protect your identity
• Purchase your domain
Create a business profile
• LinkedIn
Use what you have a work
• Reach out for colleagues
Post public content
• Facebook, LinkedIn, Tweet, upload presentations,
…
Social media
must-do’s

10. How to manage your social capital?
• Build your audience slowly
• be selective about your contacts
How to manage intellectual capital?
• Set some guidelines about what information
you can or cannot disclose
• be authentic
How to manage your progress?
• Use Google Alerts / Tweetdeck (free)
Risks of an
online
presence

13. https://www.facebook.com/groups/2364794097359
75/

14. Yammer.com

16. •
•
•
•
Website: http://www.vangampelaere.be
Twitter: @vangampelaere
Facebook: http://fb.com/gene.vangampelaere
LinkedIn:
http://be.linkedin.com/in/genevangampelaere/
Source: Harvard Business Review, Personal Social media strategy by Soumitra Dutta