How to master your elevator pitch to drive meaningful relationships with your clients and prospects.
(Original presentation from 5/29 Sip & Social: Master Your Elevator Pitch)
3. What is the problem?
Connecting with your clients and
prospects is more difficult than ever.
Mastering Your Elevator Pitch
4.
5.
6. What is an Elevator Pitch
An elevator pitch is a concise
compelling statement about your
business designed to open a
conversation and qualify a lead.
Mastering Your Elevator Pitch
7. 4 Components of Successful Pitch
Mastering Your Elevator Pitch
• Introduction
• Product
• Why
• Transition
8. Rules for Every Marketing Effort
Easy to Understand
Relevant to the hearer
Compelling information
Answer the “Why?”
Use testimonials, statistics or hard
facts
Test Refine Test
Be Different!!!
Mastering Your Elevator Pitch
9. What is our Goal?
• Engage with relevant, compelling, tangible
benefits
• Open conversation
• Qualify the person you are speaking with
• Develop a lead or referral source
Mastering Your Elevator Pitch
11. Your Unique Selling Proposition
Mastering Your Elevator Pitch
• Pick 5-10 benefits
• What problems do you solve for your clients?
• What measurable results can your clients
expect?
13. Tag Line
Mastering Your Elevator Pitch
• Summarize your value proposition
• Leave your audience with key words
• What is the thought you want them to remember
14. Putting it all together
Who are you?
Who do you
serve?
• Hello my name
is
• From
• I work with
What your
company does?
• Our company…
1-3 concise,
powerful
tangible
benefits (USP)
• By
• With
• So that
Transition
question or
tagline
• How does your
company …
• Tagline
Mastering Your Elevator Pitch
Introduction EngageWhyProduct
15. Things to Remember
Mastering Your Elevator Pitch
• An Elevator Pitch is a conversation starter
• Engage with tangible information
• Answer the “why”
• Be concise
• Test, refine, test
16. Thank You
Robert Upton
Red Door Solutions
@RedDoorSolution
Robert@RedDoorSolutions.net
Mastering Your Elevator Pitch
17. Get Connected & Learn More
www.MyGenFCU.org
Email: SmallBiz@MyGenFCU.org
Notas do Editor
Emarketer.com
712 minutes a day on media, 316 minutes on digital media this includes multitasking.
Your Pitch makes no sense
Your pitch is confusing
Your pitch is not compelling
Your pitch is a pitch not a conversations starter
Self absorbed
Is your message effective?
“Wow, Tell me More”
“How do you do that”
Emarketer.com
712 minutes a day on media, 316 minutes on digital media this includes multitasking.
Your Pitch makes no sense
Your pitch is confusing
Your pitch is not compelling
Your pitch is a pitch not a conversations starter
Self absorbed
Emarketer.com
712 minutes a day on media, 316 minutes on digital media this includes multitasking.
Your Pitch makes no sense
Your pitch is confusing
Your pitch is not compelling
Your pitch is a pitch not a conversations starter
Self absorbed
Emarketer.com
712 minutes a day on media, 316 minutes on digital media this includes multitasking.
Your Pitch makes no sense
Your pitch is confusing
Your pitch is not compelling
Your pitch is a pitch not a conversations starter
Self absorbed
Emarketer.com
712 minutes a day on media, 316 minutes on digital media this includes multitasking.
Your Pitch makes no sense
Your pitch is confusing
Your pitch is not compelling
Your pitch is a pitch not a conversations starter
Self absorbed
Emarketer.com
712 minutes a day on media, 316 minutes on digital media this includes multitasking.
Your Pitch makes no sense
Your pitch is confusing
Your pitch is not compelling
Your pitch is a pitch not a conversations starter
Self absorbed