1. Business Name
**replace “Business Name” with your intended business name**
Business Plan
Contact: **your name**

2. Business Name
Phone: (555) 777-7555
E-mail: youremail@domain.com
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3. Business Name
Table of Contents
1.0 Executive Summary .........................................................3!
1.1! Financial Highlights ..........................................................5!
1.2 Start-up Summary ............................................................6!
1.3 Mission .............................................................................8!
1.4 Company Ownership........................................................8!
1.5 Company Location ...........................................................8
2.0 Products and Services .....................................................8
3.0 Market Analysis Summary .............................................10
3.1 Market Needs .................................................................12!
3.2 Industry Analysis ............................................................12!
3.3 Competitive Comparison ................................................13
4.0 Strategy and Implementation Summary.......................14!
4.1 Competitive Edge ...........................................................15!
4.2 Marketing Strategy .........................................................15
5.0 Management Summary ..................................................16!
5.1 Personnel Plan ...............................................................17
6.0 Financial Indicators ........................................................18!
6.1 Revenue Forecast ..........................................................21!
6.2 Break-even Analysis.......................................................23!
6.3 Projected Profit and Loss ...............................................23!
6.4 Projected Cash Flow ......................................................25!
6.5 Projected Balance Sheet ................................................27
Appendix ...............................................................................29!
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4. Business Name
1.0 Executive Summary
Business Name, **insert Company structure (LLC, Inc., SP,
etc.)** (also referred to as “the Company”) is a start-up
business located in **insert city and state here** and selling
**insert information about your intended product or service**.
Business Name will distinguish itself from other businesses by
keeping a close eye on trends in the industry, and by
maintaining an excellent customer service record.
The Company will operate within the **insert official industry
name** industry. Add information about the industry and
your specific area of operations. Within a five-mile radius of
the Company’s location, there are **insert number of
residents, if available**, indicating a strong ability to continue
purchasing vehicles.
To increase awareness of its business, Business Name intends
to launch a creative promotional campaign. Marketing
channels will include use of a website, print media
advertisements, hosting of a grand opening event, word of
mouth referrals, Internet advertising, and a Yellow Pages ad.
Through these efforts, the Company will establish its
reputation as a trusted provider of **insert product/service**.
XXXXXXXX will own and operate the Company. **add a
brief summary of your employment background, education,
and any relevant experience**
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5. Business Name
To achieve the Company’s objectives, Business Name is
seeking $000,000 in total funding through bank or Small
Business Administration (SBA)-backed lending. The bank or
SBA-backed loan will be repaid from the cash flow of the
business within seven years, collateralized by the Company’s
assets, and backed by the personal integrity, experience, and
contractual guarantee of the Company’s owners. **if you are
also seeking outside investment or are adding direct owner
investment, include that information here**
* THIS IS THE MOST IMPORTANT SECTION *
What you write here must convey what your
business intends to do, and how it will be
profitable. If you can’t convince a lender/investor
here, you’ve lost them.
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6. Business Name
1.1 Financial Highlights
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7. Business Name
* FINANCIALS DEMONSTRATE YOUR
UNDERSTANDING OF PROFITABILITY *
The worst thing you can do is put numbers up
that don’t add up and don’t tie in to the rest of
your document.
1.2 Start-up Summary
The following tables and graphs detail the funding the
Company needs to bring its vision to reality. Start-up
expenses include all the expenditures incurred in the “start-up
period” – the development stage before the Company starts
earning revenue. In other words, “start-up” precedes “Month
1” and “Year 1” of accompanying projections. The “cash
required” element of the asset table represents the balance of
cash at the beginning of Month 1 of the financial projections.
Total start-up requirements, which can be funded with loans
(liabilities) and/or investment, equal the sum of start-up
expenses and assets.
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8. Business Name
* ARE YOU THINKING BIG? OR BEING
REALISTIC *
Don’t go nuts. Plan for steady growth and pad
yourself for mistakes. Your funding requires a
frugal mind.
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9. Business Name
1.3 Mission
The Company’s mission statement is as follows:
“**insert your mission statement here**.”
1.4 Company Ownership
Business Name will be a **insert Company structure here**
registered in the state of **insert state of registration**.
The Company will be jointly owned by **insert owner(s) and
percentages**.
1.5 Company Location
Business Name will be located in **add location here**.
* THIS IS THE EASY PART *
But… choosing a location matters for your
incorporation, taxes, and demographics (if you
service or sell locally).
2.0 Products and Services
Business Name will be a locally-owned business located in
will be headquartered in **add location here**. Add a
paragraph about the products and/or services you will sell,
with detailed information or descriptions if applicable.
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10. Business Name
* KNOW WHAT YOU’RE SELLING *
You may be a ble to speak about your product or
service knowledgably and passionately, but can
you write the same way convincingly ?
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11. Business Name
3.0 Market Analysis Summary
The Company’s location in **insert city** (**insert county**) places
it in a thriving and diverse metropolitan area. The specific location
will be chosen to maximize the store’s ability to tap into a steady
stream of consumer traffic. The following table provides the most
current U.S. Census data with regard to the population growth of
XXXXX County. **the latest county population data can be found at
www.census.gov**
County Population & Growth1
The following table provides pertinent figures for the population
living within five miles of the Company’s location. **add a table
that provides the most recent demographic information for the area
immediately surrounding your business**
Full Demographic Report
Radius: Radius:
1.0 3.0 Radius:
miles miles 5.0 miles
2010 Total Population
2015 Total Population
2010 - 2015 Annual Rate
2010 Households
2010 Average Household Size
2010 Families
2010 Average Family Size
1
U.S. Census Bureau data. Obtained at: http://www.census.gov/.
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12. Business Name
Median Household Income
2000
2010
2015
Per Capita Income
2000
2010
2015
Median Age
2000
2010
2015
2010 Households by Income
Household Income Base
< $15,000
$15,000 - $24,999
$25,000 - $34,999
$35,000 - $49,999
$50,000 - $74,999
$75,000 - $99,999
$100,000 - $149,999
$150,000 - $199,999
$200,000 +
Average Household Income
2010 Population by Age
Total
0-4
5-9
10 - 14
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13. Business Name
15 - 19
20 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 - 74
75 - 84
85+
18+
2010 Population by Sex
Males
Females
2010 Population 25+ by
Educational Attainment
Total
Less than 9th Grade
9th - 12th Grade, No Diploma
High School Graduate
Some College, No Degree
Associate Degree
Bachelor's Degree
Master's/Prof/Doctorate
Degree
3.1 Market Needs
**add a paragraph about the market needs that are solved by your product or
service**
3.2 Industry Analysis
The Company operates within the **insert industry** industry (Standard
Industrial Classification 5521). The table below shows Dun & Bradstreet data
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14. Business Name
regarding the performance of the businesses in this industry on a national,
state, and local level.2
Industry: **Industry Name** (0000)
Market Size Statistics
Estimated number of U.S. establishments: 00,000
Number of people employed in this industry: 000,000
Total annual sales in this industry: $000,000
Average number of employees per establishment: 0
Average sales per establishment (unknown values are excluded from
the average): $000,000
Market Analysis by State and Metropolitan Area
No % Total Total Average Average
State/Metro Bus. Total Employees Sales Employees Sales
**add data about your
specific state
**add data about your
specific metro area, if
available
3.3 Competitive Comparison
Business Name has identified the following primary competitors. For a
comprehensive analysis of the Company’s competitive strengths, refer to 4.1
Competitive Edge.
Competitor 1
Strengths:
Weaknesses:
Competitor 2
Strengths:
Weaknesses:
Competitor 3
Strengths:
2
Dun & Bradstreet, Industry Data for SIC 0000-0000; obtained 2011
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15. Business Name
Weaknesses:
For a comprehensive analysis of the Company’s competitive
strengths, refer to 4.1 Competitive Edge.
* DO YOU KNOW YOUR COMPETITION? *
Saying “I don’t have any competition, because my
business is unique” is usually the wrong answer.
4.0 Strategy and Implementation Summary
The Company recognizes that building its brand is important to
securing a strong standing. Therefore, Business Name will focus on
building a brand that encompasses its quality and overall excellence.
To raise brand awareness among its intended audience, the Company
will create an appealing logo that it will use throughout its
promotional strategy and in its various marketing materials. This will
aid in brand reinforcement and adoption, and the enhanced growth of
its name and positive reputation among its intended target audience.
With its brand and guiding principles established, Business Name
will send a clear message about what it stands for, thereby building
brand loyalty and encouraging the steady growth of its base of
clientele.
Business Name intends to achieve the following objectives:
o Establish a strong brand name and reputation in the industry
o Fuel growth through positive word of mouth referrals
In order to reach these operational goals, the Company will build on
its strengths and advantages as outlined in the following section.
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16. Business Name
4.1 Competitive Edge
The Company intends to capitalize on its core strengths in order to
establish itself as a leading **insert business type** in the area.
These competitive advantages are outlined in greater detail below.
o Affordable prices
o Superior level of professionalism
o Extensive marketing tactics will reach a large segment of
customers
4.2 Marketing Strategy
Business Name will generate interest in its products/services by
utilizing a variety of advertising channels that will increase the
Company’s exposure among its target audience.
• Internet advertising: Business Name will use non-intrusive
banner ads to on websites and partner URLs. These ads will
feature the Company’s brand name, and may include
information on the services and current inventory that the
Company offers. Primarily, the purpose of the ads will be to
generate interest in the Company, resulting in visits to the
website and/or storefront.
• Website: The Company will create a comprehensive website
that provides information on products/services.
• Print media: Business Name will place advertisements in local
area newspapers to advertise itself and encourage people to visit
the dealership.
• Word of mouth: Word travels quickly between peers, family
members, and colleagues who are pleased a particular business.
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17. Business Name
The Company will rely on this form of effective, yet
inexpensive marketing to generate interest in its vehicles.
Consumers have reported that “a person like me” has become
the most credible source of information about a company or a
product – from 20% in 2003 to 68% today.3
• Yellow Pages: Business Name will purchase a large
advertisement in the Yellow Pages, which briefly lists the
Company’s various services, hours of operation, and location.
* WHAT’S YOUR STRATEGY? *
Do you know, or do you think you know? With
over 12,000 business plans w ritten, MasterPlans
has the marketing strategy to fit your business
model.
5.0 Management Summary
**include detailed biographical information about each owner in this
section**
3
Edelman Trust Barometer. Ecommercetimes.com. “Can Web 2.0 Help Retailers Win Price Wars?” Obtained at:
http://www.ecommercetimes.com/story/56517.html
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18. Business Name
5.1 Personnel Plan
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19. Business Name
6.0 Financial Indicators
The following table summarizes the Company’s projected financial
performance with standardized measurement indicators used to
evaluate profitability, leverage, asset turnover, and liquidity. As with
any long-range projection, accuracy is based on reasonable estimates
of return on investment and past performance. The Company
believes the following numbers are attainable and reasonable.
However, actual results will vary.
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20. Business Name
* THIS IS ONLY THE BEGINNING *
Your financials aren’t going to get any easier.
Nearly all bank loans require a 3 - year financial
model. Equity, VC or Angel Investors may require
5 - year or longer.
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21. Business Name
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22. Business Name
6.1 Revenue Forecast
The following is a three-year revenue forecast. Direct costs include
all costs which can be directly tied to revenue and include “cost of
goods.”
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23. Business Name
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24. Business Name
6.2 Break-even Analysis
The following break-even analysis shows the revenue necessary to
break even in the first year of operation. It equilibrates revenue and
expenses. As shown below, the Company is expected to incur
average monthly fixed costs of $8,436 in Year 1. To cover fixed
costs and variable costs, which rise and fall with revenue, the
Company must, on average, achieve revenue of $16,873 per month to
break even.
* BREAK - EVEN *
This comes down to understanding the numbers in front of
you, and what it takes to meet and exceed your base costs.
How soon do you break - eve n
6.3 Projected Profit and Loss
The Company intends to deploy its funding to maximize growth and profitability. In the Profit and Loss
table below, gross margin equals sales minus direct costs. The “bottom line” or profit (as measured
before and after interest, taxes, depreciation, and amortization) equals gross margin minus operating
expenses.
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25. Business Name
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26. Business Name
6.4 Projected Cash Flow
The following depictions of the Company’s projected cash flow show that the Company expects to
maintain sufficient cash balances over the three years of this plan. The “pro forma cash flow” table
differs from the “pro forma profit and loss” (P&L) table. Pro forma cash flow is intended to represent
the actual flow of cash in and out of the Company. In comparison, the revenue and expense projections
on the P&L table include “non-cash” items and exclude funding and investment illustrations.
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27. Business Name
* THE REASON YOU’RE BUSINESS
EXISTS *
Know what it takes to keep the engine
running strong. Get the tools you need to
grow it.
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28. Business Name
6.5 Projected Balance Sheet
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29. Business Name
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