2. Basic Information about Jean Baudrillard
Jean Baudrillard (27th July 1923- 6th March 2007)
was a French Sociologist, Philosopher, Cultural
theorist and political commentator.
His work is frequently associated with
postmodernism and specifically post-structuralism.
Born in France, he started his studies by leaning
German and later a a doctorate in sociology.
Geeta Gohil
3. 5 Key Works of Baudrillard
1. Simulacra and Simulations
2. Utopia deferred writing from the utopie.
3. The System of Objects
4. Symbolic Exchange
5. The spirit of terrorism.
Geeta Gohil
4. Simulacra and Simulations
Baudrillard’s work consisted a book called ‘simulacra
and simulations’. Simulations meaning that it is
simulating a process, display or imitating something
real. Simulacra meaning the repetition of another
thing, object, person and any static object.
Baudrillard's uses these meanings to explain that
today’s reality is not real and that we all live in
something called a hyper reality.
Baudrillard’s definition of hyper reality is ‘the
simulation of something that never really existed’.
Geeta Gohil
5. Simulacra and Simulations
In his book, he explains that a connection of
simulation with the Borges story. Jorge Luis Borges
wrote a fictional story about the uses of map that
showed the reality of a city but it slowly decayed and
ruined by simulations and the hyper real.
Baudrillard's main arguments are fore phrase: ‘One
that reflects a basic reality, one that masks or
perverts a basic reality: one that mask the observe of
a basic reality: and one that beats no relations to any
reality.’
Geeta Gohil
6. The System of Objects
One key component to postmodernism is Technology.
Baudrillard analysed technology and expresses the
emerging consumer society.
Technology has become non-fictional and designed
according to fantasy and desire objects become
representational of fetishism and fashion.
Hypermarkets become the new experimental space of
technology and consumption, the new spaces of everyday
life.
Growth in objects, procession of generation of products,
appliances and gadgets.
Geeta Gohil
7. Symbolic Exchange and Death
Symbolic exchange is one of Baudrillard’s key
concepts and is derived from his accounts of so-called
‘primitive’ people.
Symbolic exchange is a process whereby the status of
the individual involved changes as much as the
status of the object.
Baudrillard's work is essentially about the way in
which in contemporary society the symbolic is
replace by the semiotic.
Geeta Gohil
