Social Media Training

Social Media Training

Tools & Techniques

Dawn Foster
dawn@fastwonder.com
Fast Wonder Consulting
http://FastWonderBlog.com

03/24/09 FastWonderBlog.com 1

Agenda
Guiding principles and behavioral norms in social
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media
Twitter (with tools / search overview)
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Facebook
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LinkedIn
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Monitoring and information gathering using RSS,
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Yahoo Pipes, PostRank, etc.
FriendFeed
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Guiding Principles: It's All About the People
Focus on the individuals: Participate as a person,
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not a corporate entity
Be Sincere: Sincerity = believability & credibility
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Not all about you: Community is about conversation,
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which is by definition two-way
Be a Part of the Community: Don't try to control the
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community
Everyone’s a Peer: You are not the expert;
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knowledge comes from everywhere

Like Attending a Party


Listen First: Understand the Norms
Each site has it's own norms
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Language and terminology
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Acceptable behavior
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Participate gently at first
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Pick one site to start
–

Spend more time listening
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Take the time to understand how people participate
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Participate with an individual account first
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Engage in additional sites as you get comfortable
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Begin participating for your organization
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Twitter
Short messages (140 characters)
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Talk about interesting things, engage in
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conversations, and interact with others
Be careful how often you promote your work (blog
–
posts, community discussions, etc.)
Not all about you
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Following:
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You follow people to receive their messages
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People follow you to receive your messages
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Only as interesting as the people you follow.
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Twitter Language & Terminology
@reply: Reply to someone publicly on Twitter.
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@geekygirldawn thanks for the link
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Direct Message: Reply to someone privately
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d geekygirldawn call me at 555-867-5309
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OH: Overheard & not attributed to a specific person
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OH: I took shop & didn't lose fingers. I could use a chainsaw
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RT: Retweet to re-send something from another user
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with attribution it to the original author.
RT @geekygirldawn: Don't forget to RSVP for BarCamp!
–

#: Hastags are used to tag Twitter posts.
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The bubble tea has arrived. #barcampportland
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Twitter Best Practices
Know what people are saying about you
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Respond frequently and sincerely
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Follow back where appropriate
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Have a personality
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Variety is important
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What to AVOID
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Don't be a link spam account
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Don't go overboard with messages
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Don't be self-promotional
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Don't use direct messages to promote anything
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Don't proactively follow too many people
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Twitter: Getting Started
Add an avatar that helps people recognize you
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Spend a few minutes on your bio
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Post a few quick updates. Share a link, talk
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about a topic, or say something interesting.
Add a few friends. Start with no more than 25.
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Twitter Demo
Web Interface
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Applications
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Search
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Facebook
Personal Profiles (private)
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Pages (public)
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Groups
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Applications
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Facebook: Getting Started – Personal Profile
Build your personal profile first (people, not
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brands)
Add a picture that helps people recognize you
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Spend a few minutes on your information
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(personal info, education / work, etc.)
Post status updates and add a few pictures.
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Add a few friends (personal, work, past lives)
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Go easy on your friends – save the poking,
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zombie requests, etc. for close personal friends.
Demo
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Facebook: Public Pages
Used for products / companies / organizations
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Fans, not friends (anyone can view a page)
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Many features:
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Wall with messages
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Events
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Video
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Pictures
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Notes
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More
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Demo
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Facebook: Groups
Usually used to collaborate or organize
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People become members of the group
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Features:
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Info
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Wall / discussions
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Events
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Photos
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Links
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Video
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Demo
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Facebook Applications / Boxes
Purely fun or useful
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Be cautious – many of them try to get you to
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invite all of your friends (don't overwhelm)
Examples:
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Twitter: Use Twitter feed as Facebook status
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Upcoming: Displays your upcoming events in your
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recent activity
SuperPoke: Annoy all of your best friends
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Games, random fun, and more
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Demo
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LinkedIn: Profiles
Start by completing your profile
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Picture, jobs, education, websites, interests, summary
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Add applications
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Slideshare, blog posts, events, etc.
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Make recommendations
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Recommend some past colleagues that you respect
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Add contacts
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Take advantage of the 'people you may know' feature
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Only add people you know
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Demo
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LinkedIn Usage and Features
Not just for job seeking / finding employees
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Get introductions to people through mutual
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contacts
Learn more about your colleagues
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Use groups to discuss topics with peers
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Get answers to questions
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Demo (groups & answers)
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Monitoring
Social media is about conversations – you need
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to know what people are saying
Know what people say about you, your industry,
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your competitors: critical element of community
management, blogging, and social media
Information can be used as ideas for blog
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posts, marketing messages, competitive
analysis, feedback and much more
Become more responsive to feedback by
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proactively monitoring conversations


RSS / News Readers
RSS: Really Simple Syndication
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A way to have information that you want to see
–
pushed to you in a news reader (Google Reader,
Netvibes, etc.)
Subscription service for online content
–

Subscribe to blogs in your industry & interest
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areas
Subscribe to competing efforts
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Demo Netvibes, iGoogle, & Google Reader
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PostRank
Find the best posts on a blog
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Demo
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Yahoo Pipes: Business Benefits
Know when and where people are talking about
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you / your industry on blogs and Twitter
Find and respond more quickly and efficiently
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Be more responsive to your customers
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Improve your products / services, content,
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documentation and other communications.
Get insight into your competitors.
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Keep up with information about your industry
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Monitoring dashboards to spread info from
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Yahoo Pipes to the rest of your organization.

Why should I care about Yahoo Pipes?
Find conversations proactively
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Respond quickly & efficiently
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Get insights into a topic
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The Technology
Combine RSS feeds
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Filter in or out for increased relevance
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Modify RSS Feeds
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Cautions
Not a programming language (limited)
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Does some things really well. Incapable of others
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Single point of failure
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What if Yahoo killed it tomorrow?
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Can be slightly flaky
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Don't use in production / critical environments
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See above
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Don't feed directly onto important web sites
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At least not without cache / error checking
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Yahoo Pipes Demo


FriendFeed
Aggregated life streams
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Twitter, blogs, bookmarks, pictures, events, and
–
more. Add anything with an RSS feed.
Search for topics (from everyone or friends)
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Group your friends (real-time, best of day)
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Tools – use it in many ways
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Demo
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Q&A


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