3. Understanding discovery paths is essential
• Most searches for apps start outside of traditional search channels.
• A successful app marketing strategy focuses on the areas proven to be key
channels for reaching the right potential users.
How do you discover the app you download- choose all that
apply(% of respondents)
80%
70%
60%
50%
40%
30%
20%
iOS
10%
0% Android
Browsing Searching Word of Seeing ads News A brand I Other
through top for a specific mouth while using articles or know
app store type of app other apps blogs introduces
rankings an app to
me
百纳信息技术有限公司
MoboTap.com
4. APP Marketing
• APP Store Featured, ranking, limit Free
• Advertising
• Words of Mouth
• SNS Virus Marketing
• News Articles or blogs
• Customer Service
• Branding
百纳信息技术有限公司
MoboTap.com
5. China vs U.S.A
Upper Class
Middle Class
Low Class
百纳信息技术有限公司
MoboTap.com
