This document discusses different types of social media connections and how to build them. It defines fans, friends, followers, groupies, and audiences. It recommends focusing on adding value to others first through presence, accessibility, communication, customer service, and resource sharing. It suggests letting people engage with and share your content. The document advises understanding the differences between these connection types and cultivating communities through responsiveness and consistency.
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Fans, Friends, Followers, Groupies and Audiences
1. Fans, Friends, Followers,
Groupies, and Audiences
How to tell the difference, find yours
and build them up
Presented by Leslie Poston
June 2010
#gmccfan
2. Who Are All These
People, And Why Are
They Following Me?
3. • Fan - Someone who joins a page, usually on Facebook, because they like a company,
service, film, band or other public entity
• Friend - noun: Catch all term on social networks for someone who decides to be
connected to you. verb: The act of following someone on a social network.
• Follower - Someone who decides they are interested in what you have to say and
subscribes to your updates on a social network.
• Groupie - Someone who will blindly fan, friend and follow their favorite bands, brands,
movies, actors and other entities on all networks they can find them, then will incessantly
talk about the entity everywhere they are. Also known as a “super fan” in some circles.
• Audience - 1) People who passively listen to your message, usually in a community or on
a blog. 2) Your target market for creative content on various networks.
• Community - A network of true fans and groupies that gather around an entity and
interact with real conversation, often building a rapport based on trust and helpfulness as
well as camaraderie. Can be private (white label) or public (Facebook or other social
network).
18. • Know difference between real life friends and
online friends
• Work to turn online friends into real life
connections
• Know what makes folks want to friend a business
or other entity
• Know what makes people want to friend YOUR
business - what do you offer?
• Know the boundaries of “friending”
• Respect customer privacy and customer time
20. • Reciprocate to give customers access
• Acknowledge passive follow conventions
• Know follow is not required for interaction
• Know numbers don’t always mean success
• Make your interactions less about you
• Keyword for conversation, not follow
22. • Apple is a brand that has
groupies
• Groupies flock to entities
that give them something
extraordinary in
exchange for their loyalty
• Brands that have
groupies leave a positive
emotional aftertaste after
each interaction with
their brand, no matter
how small
24. • Audiences often translate to repeat visitors
to a site
• Interested in your content and thoughts
but may not interact directly
• Often translate well offline if cultivated (for
example, attending an indie film screening
or a concert)
• Often first found online talking about a
brand, but not to it
26. • Communities expect to be taken care of
• Communities lead to the most discovery
• These groups of people are invested in a brand,
and in its success, and will give feedback freely
• Communities expect results
• Communities need management
• Communities must be cultivated
A meme is:\nAn idea that, like a gene, can replicate and evolve.\nA unit of cultural information that represents a basic idea that can be transferred from one individual to another, and subjected to mutation, crossover and adaptation.\nA cultural unit (an idea or value or pattern of behavior) that is passed from one generation to another by nongenetic means (as by imitation); “memes are the cultural counterpart of genes”.\n\n