Brand personality refers to the human characteristics associated with a brand that are developed over time based on consumers' experiences with the brand. It provides insights into how consumers perceive a brand and what they expect from it. Examples show how different brands take on distinct personalities, such as Blackberry being seen as professional while Nokia is more amateur. Managing a brand's personality is important for building loyalty and differentiation from competitors.

1. Brand personality Presented by: The Group

13. Product related characteristics