Building Extraordinary Apps with Firebase Analytics
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Google I/O Extedned Seoul 2016에서 발표된 자료입니다. Building Extraordinary Apps with Firebase Analytics
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Building Extraordinary Apps with Firebase Analytics
- 2. Build Extraordinary Apps with Firebase Bart Jarochowski bpj@google.com
- 4. Great apps are no accident How do you use data across your stack? 150x How do you capture all the data? How do you spot the trends? per day
- 5. App Lifecycle? Develop Grow Earn
- 7. Firebase: App Dev Toolbox + more!
- 8. Traditional App Development device server database
- 9. Firebase App Development App + Firebase SDK Firebase Real-time Database Storage
- 10. Firebase developer primitives Real-time Database Authentication Storage Remote Config
- 12. Real-time Database “chat” “message_1” “message_2” message: “Hello. Anyone here?” name: “Frank” message: “Sorry, working on some AI” name: “Jeff”
- 17. Password resets
- 24. Remote Config
- 25. Analytics ties it all together
- 26. Firebase Analytics Free and unlimited Automatic event reporting Seamlessly integrated
- 28. Suggested and Custom Events join_group level_up post_score select_content spend_virtual_currency tutorial_begin tutorial_complete unlock_achievement add_payment_info view_item view_item_list view_search_results ecommerce_purchase purchase_refund add_to_cart begin_checkout add_to_wishlist generate_lead add_payment_info view_item_list view_search_results ecommerce_purchase purchase_refund add_to_cart begin_checkout add_to_wishlist generate_lead add_payment_info view_item_list view_search_results ecommerce_purchase purchase_refund add_to_cart begin_checkout add_to_wishlist generate_lead add_payment_info ecommerce_purchase begin_checkout view_item view_item_list view_search_results add_to_cart search add_to_wishlist add_payment_info view_item_list view_search_results ecommerce_purchase purchase_refund add_to_cart begin_checkout add_to_wishlist generate_lead add_payment_info view_item_list view_search_results ecommerce_purchase purchase_refund add_to_cart begin_checkout add_to_wishlist generate_lead Game Retail/ eCommerce Jobs Education Travel Local Deals Real Estate
- 29. App Growth Track active user growth against marketing activity Revenue
- 30. User Segmentation & IAP
- 31. Location & Demographics View demographic data to tailor marketing campaigns
- 32. Device & App Data Shift users to newer app versions to improve revenue
- 33. Funnels for Campaign Monitoring See where to optimize in the user flow, e.g. better home screen messaging
- 35. We have the tools, Now we need to use them!
- 36. Mega Group Photo Sharing
- 37. Upload photo, get URL
- 38. Store photo URL in Realtime DB
- 39. Limit Access to Group
- 40. Configure DB Access Rules
- 41. Add table to handle new users...
- 42. Configure DB Access Rules
- 44. Configure DB Access Rules
- 45. Give Admin Access to Owners
- 46. Configure DB Access Rules
- 48. Testing In Production? Really?
- 49. New Feature -- Enabled!
- 50. Assign Users to New Feature
- 51. Testers Reviewing Your App? No.
- 53. Shut it down, NOW!
- 54. I’m So Sorry: A Notification
- 56. Who Are We Interested In?
- 60. Puzzle Game Replay Sharing
- 61. How do we share a replay? DL!
- 63. 2 Ways. Which is Best?
- 64. Don’t Guess, A:B Test!
- 65. Pass it Forward
- 66. Where Am I From?
- 67. Clicks or Funnels? Funnels!
- 68. Build Extraordinary Apps Understand how users behave in your app Understand campaign performance Turn user insights into actions that create extraordinary apps