Working with developers, brands and VCs keeps us at the forefront of what is currently taking place and what opportunities are on the horizon. We focus on Do-It-Yourself (DIY) platforms that call for minimal direct support and even merge platforms to create a more robust environment. There are many investment opportunities available but no two are alike. We help you decipher which are most suitable for your portfolio and, if necessary, what changes in the target venture should be considered to increase your odds toward a significant return.

1. This presentation is owned by Gage-Cannon Venture Consulting Ltd. It is for the sole use of intended audiences or other authorized recipients. This presentation may contain
information that is confidential, proprietary or otherwise legally protected and it may not be altered or modified without the express written permission of Gage-Cannon Venture
Consulting Ltd . or its partners and subsidiaries.
© 2014 – 2015 Gage-Cannon Venture Consulting Ltd. All rights reserved.

2. © 2014 – 2015 Gage-Cannon Venture Consulting Ltd. All rights reserved.

3. © 2014 – 2015 Gage-Cannon Venture Consulting Ltd. All rights reserved.
COMPANY CORE OPERATIONS
Gage-Cannon Venture Consulting Ltd. is registered in London and occupies a niche
between marketing technology ventures and investors. The company helps
ventures accelerate organic growth or obtain equity funding, and assists investors with
the identification of strong investment targets.
Gage-Cannon also provides post-investment financial and marketing management of
smaller ventures to expedite time to market and prevent capital drainage, and
performance monitoring of larger ventures from a risk-management perspective.
Europe: EU (UK main), Nordic countries
TERRITORIES
USA & Canada
Latin America: Brazil, Argentina
CUSTOMERS
Developers of marketing technologies
Users of marketing technologies (e.g. brands)
Investors in marketing technologies

4. © 2014 – 2015 Gage-Cannon Venture Consulting Ltd. All rights reserved.

5. © 2014 – 2015 Gage-Cannon Venture Consulting Ltd. All rights reserved.
Primary issues
addressed by Gage-
Cannon
Secondary issues
addressed by Gage-
Cannon
Side issues
addressed by Gage-
Cannon
We not only help you accurately assess an investment target;
we prevent most of these from occurring by working closely with
the venture on your behalf.
PREVENTING START-UP/SME FAILURE

6. © 2014 – 2015 Gage-Cannon Venture Consulting Ltd. All rights reserved.
CONNECTING RESOURCES TO OPPORTUNITIES
APPROACHING INVESTORS WITH INVESTMENT OPPORTUNITIES
Developer
We introduce Investors to Developers
that match Investor criteria
Commission on funding is
settled by the Developer.
Gage-Cannon
APPROACHING DEVELOPERS WITH SUITABLE INVESTORS
We find Investors for Developers on a
commission-based agreement
Gage-CannonDeveloper Investor
Investor Gage-CannonGage-CannonInvestor Developer
We introduce Developers to Investors
that match Developer criteria.
Commission on funding is
settled by the Investor.
We find Developers for Investors on a
commission-based agreement
GAGE-CANNON DIRECT INVESTMENT PROCESS
 In the former scenario, we may also be working directly with the Developer in gaining
market traction which provides additional insights into future planning.
 In the latter scenario, we may also be working directly with the Investor in identifying
technologies that strenghten current investment portfolio.

7. © 2014 – 2015 Gage-Cannon Venture Consulting Ltd. All rights reserved.
INVESTMENT
TARGET
(DEVELOPER)
TEAM
Is it credible and
capable of
getting results?
OWNERSHIP
Who have
stakes or claims
on the venture?
OPERATIONS
Is the structure
clear and
synergistic?
FINANCE
Are financial
records properly
maintained?
STRATEGY
Are business
and marketing
strategies
viable?
TECHNOLOGY
Are advantages
clearly
identifiable?
DUE DILIGENCE ASSESSMENT

8. © 2014 – 2015 Gage-Cannon Venture Consulting Ltd. All rights reserved.
ACCELERATING INVESTMENT RETURNS
HANDS-ON VENTURE MANAGEMENT
GAGE-CANNON VENTURE MANAGEMENT PROCESS
VENTURE PERFORMANCE MONITORING
Investor
An agreed upon budget is allocated to Gage-Cannon to establish and run
Developer finance and marketing departments with full autonomy as to how the
budget will be used
Investor
Consolidated
monthly progress
report including
strategic planning
updates
Developer CEO, CIO
Gage-Cannon CFO, CMO
We assess Developer progress and future
strategies on a fee-based agreement
Gage-CannonInvestor
Operating health
Progress
We conduct monthly meetings Developer executive
team (CEO, CFO, COO, CMO and CIO)
Investor
Consolidated
monthly evaluation
report including
SWOT analysis
updates
 The former scenario describes an early-stage Developer that lacks business structure.
 The latter scenario describes a more established Developer with the basic business
structure in place.

9. © 2014 – 2015 Gage-Cannon Venture Consulting Ltd. All rights reserved.
Working with marketing technology and services providers worldwide, Gage-
Cannon is positioned to provide neutral and objective recommendations as to
what providers are most likely to succeed. The company provides strategic
support for corporations in the competitive consumer markets and concentrates
on merging solutions and services to deliver more robust solutions in the areas of
customer intelligence, engagement and loyalty.
Gage-Cannon Venture Consulting Ltd.
20-22 Wenlock Road, London, N1 7GU
United Kingdom
Tel: +44 (0) 7725 628 876
Email: info@gcventureconsulting.com
Skype: gage-cannon
Snorri H. Gudmundsson
Director & CMO
EU & US
CONTACT
Mira Hijova
Director & CEO
UK & E-Europe
CONTACT
Kenneth Haugaard
Director & CSO
UK & Latin America
CONTACT