2. Andy Cleff, Moderator
Principal, Ampersand Design
Paul Wright
Executive Vice President, Micco World
Lance Weiler
Founder, WorkBook Project and DIY Days
Greg DeKoenigsberg
Senior Community Architect, Red Hat
7. Challenge #1
Media is fragmenting rapidly
Radio → TV → Mobile → Webcasts → Blogs → Social Nets → Microblogs → White Space
10/13/2009 CONFIDENTIAL: MICCO WORLD IN. 7
8. Challenge #2
Consumers are in control
10/13/2009 CONFIDENTIAL: MICCO WORLD IN. 8
9. Challenge #3
Discovery is difficult
10/13/2009 CONFIDENTIAL: MICCO WORLD IN. 9
10. Challenge #4
Audiences require relevance
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11. Challenge #5:
Solutions Are Disconnected, Isolated
Monetize
Rights & Content
Royalty
Mgmt
Search
Collaborate & Remix
Media & Fileshare
Manager
Consumer
Reporting Distribution
Relations
& Analytics & Widgets
Mgmt
Front
Office
Systems
Back Mobile &
Office Social
& Merch Media
10/13/2009 CONFIDENTIAL: MICCO WORLD IN. 11
14. One of the things that I’m excited about is to transfer
what we’ve learned from this campaign
in using technology into government
- Barack Obama
CONFIDENTIAL: MICCO WORLD IN.
22. Please complete the survey being
distributed by the volunteers.
Surveys may be returned to the
volunteers or at the Registration
Desk in Ballroom A.
