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Ab Cs Of Mobile Technology
- 1. ABCs of Mobile Technology
- 2. Jim Wolfe, Moderator Co-Founder and CEO, J Street Consulting Monica Gursky Interactive Art Director, I-SITE Doug Bellenger COO, PhindMe Det Ansinn Chief Gaming Officer, Mobile Tag Company and 1337pwn.com Gary Ackerman President and Co-Founder, M3Mobile
- 3. Monica Gursky Interactive Art Director I-SITE
- 4. Doug Bellenger COO PhindMe
- 5. GCECS 2009 Mobile Design: One Size Doesn’t Fit All Doug Bellenger, COO PhindMe Mobile
- 6. • Provider of “Design for Mobile” solutions for businesses • Comprehensive and accessible web‐based platform • Enterprise/Agency administration layer
- 8. Have you seen your regular web site on a phone? You might want to sit down for this.
- 9. Problem: the web is not mobile‐ ready • Desktop‐style interface • Layout and navigation not usable • Flash doesn’t render
- 11. Mobile Design Challenge Why is it hard?
- 12. Why Is It Hard? • Different Screen Sizes http://sender11.typepad.com/sender11/2008/04/more-on-mobile.html 12
- 14. Why Is It Hard? • Different Browser Capabilities – CSS – Media Support – JavaScript Support – AJAX Support – Table Support 14
- 16. Common Solutions 1. Design for WAP • Lowest common denominator • You can do much better 2. Design for iPhone • Full HTML Browsers • Only about 8% of users
- 17. Common Solutions 3. Don’t change a thing • The “technology will fix it” strategy • Modern mobile browsers display your PC‐style site • The world will eventually upgrade
- 18. Common Solutions PC‐style navigation About 2% of the screen real estate of a standard PC display So what about Pinch and Zoom?
- 19. Common Solutions Marketers and brand managers should forget about pinch and zoom.
- 21. Mobile Design: More Than Small Content and media delivered across mobile phone capabilities • Content layout • Image trans‐coding, audio, video and more • Appropriate navigation style
- 22. Mobile Design: More Than Small Content and media delivered across mobile phone capabilities • Content layout • Image trans‐coding, audio, video and more • Appropriate navigation style
- 23. Mobile Design: More Than Small Deliver your usual design standard to users on multiple mobile devices
- 25. Make It Simple, Keep It Fresh Once a Mobile Site is Designed • Make it easy for your user to access – One URL for all sites – Simple Navigation • Integrate the experience with your campaigns and promotions • Keep it engaging with social media and updates
- 26. Recap • Make the user experience relevant to all device categories • Accommodate for variations in media and browser capabilities • Integrate content relative to a mobile user • Make it easy to get to
- 27. For A Deeper Dive… Pick Up a Free Copy of Our White Paper “Mobile Design: It’s Not Just About The CSS” 27
- 28. Thanks! Doug Bellenger doug@everywhereigo.com www.everywhereigo.com Follow us on Twitter: @dougbellenger @everywhereigo 28
- 29. Det Ansinn Chief Gaming Officer Mobile Tag Company and 1337pwn.com
- 30. Gary Ackerman President and Co-founder M3Mobile
- 31. www.m3mobile.com M3 Mobile Marketing Philadelphia, PA www.m3mobile.com
- 32. www.m3mobile.com
- 34. Large‐scale mobile marketing programs Marketing agency management of comprehensive program All encompassing mobile experts ROI focused strategic, analytical and creative mobile marketing team Legal representative on‐staff Account management and IT department In‐house technology solutions Proprietary mobile platform and technology solutions www.m3mobile.com
- 35. SMS/MMS WAP APPS Messaging Mobile Web Mobile Applications FROM: 47467 Labor Day Sale. Take 20% Off ur purch when u buy 3+ items thru 8/31. Use code 23 in‐ store or 3929203 online. www.m3mobile.com
- 36. Couponing & advertising News alerts and reminders Quick, on‐the‐go direct communication Mobile gift cards Customer acquisition www.m3mobile.com
- 37. Highly targeted SMS advertising and promotions SMS‐to‐mobile web marketing Loyalty program integration New store opening Sweepstakes entry SMS voting & surveying www.m3mobile.com
- 38. mGiftCards® Mobile Widget Pay‐for‐performance mobile marketing web banner Mobile App development Location‐based services Bluecasting GPS/Geo‐targeting www.m3mobile.com
- 39. www.m3mobile.com
- 40. 14.4 ROI (Program & Messaging Costs) Memorial Memorial Day Wknd lift Day Wknd lift Break‐even Point 2.1 ROI (Program & Messaging Costs)
- 41. • Robust Mobile Platform Dependable broadcast & data capture ability, multi‐source data feeds, complex segmentation, dedicated IT staff for support and customization • Superior Account Management Dedicated resource, on‐site availability, mobile expert, goal‐oriented focus • Mobile Marketing Advisors Cutting‐edge strategies & tactics, mobile marketing think‐tank • General Counsel On‐Staff Program protection, privacy policy, T&C’s, call‐to‐action language, carrier regulation updates • Experience Comprehensive mobile programs, large volume SMS broadcasts, responsible program execution, IT integration www.m3mobile.com
- 43. Please complete the survey being distributed by the volunteers. Surveys may be returned to the volunteers or at the Registration Desk in Ballroom A.
- 44. Thank you to our sponsors